<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/B7D9186D-7ABE-41E5-B7BE-EF213769D1C8" ns1:id="B7D9186D-7ABE-41E5-B7BE-EF213769D1C8"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/4B1CFB07-8BD4-4246-8CC3-E97ED78BF079" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/4B1CFB07-8BD4-4246-8CC3-E97ED78BF079" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2013-03-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/E051E118-3A5A-46FC-82CD-1EFED52A8C6F" ns1:rel="FUND" ns1:start="2011-03-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">507989</ns2:identifier></ns2:identifiers><ns2:title>London Metropolitan University And New Brand Vision Limited</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop a SEO tool capable of conducting data modelling for ranking prediction and enhancement, helping administrators improve the performance of their websites.</ns2:abstractText></ns2:project>