700357Active Video Gaming for behaviour change and childhood obesity preventionClosedGRD Proof of MarketInnovate UKYouth consume well below the recommended minimum of five fruit and vegetable (FV) servings per day (Baranowski). With nearly 3m children overweight in the UK and 1.5m of these obese (National Child Measurement Programme), finding ways to help youth consume more FV will help decrease their risk of developing adult obesity and diabetes. 92% of children consume more saturated fat than recommended, 86% too much sugar, 72% too much salt and 96% do not get enough FV (National Diet and Nutrition). Food related ill health is responsible for ~10% of morbidity and mortality in the UK, 10% lost DALYS and costs the NHS about £6 bn annually. Children and adolescent begin to gain autonomy over choosing the food they eat, yet may not have adequate information to make informed choices. Serious video games offer new opportunities for promoting health related diet change among children. Food Dudes will develop an active video game (AVG) to deliver behaviour change in diet in an engaging and accessible format.