<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/C2BE0396-A320-4EAF-8E81-B257453C3996" ns1:id="C2BE0396-A320-4EAF-8E81-B257453C3996"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/651A786A-64A9-4688-AF67-101895D777C4" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/40648A3B-63B8-41F2-9F25-EFE2DD3EC539" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/40648A3B-63B8-41F2-9F25-EFE2DD3EC539" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2023-05-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/370D53A0-D53D-4911-8A6D-740ED7510FAF" ns1:rel="FUND" ns1:start="2022-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10035159</ns2:identifier></ns2:identifiers><ns2:title>An Innovative, ML-driven API for online fashion retailers, allowing virtual ‘try-before-buy’, reducing waste &amp;amp; improving carbon footprints</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Whering, a UK-based fashtech startup is aiming to solve the &amp;pound;60bn problem of returns for e-commerce retailers through more personalised product and styling recommendations.</ns2:abstractText></ns2:project>