720177MooD OptioneeringClosedGRD Development of PrototypeInnovate UKCurrently available decision support technology has limited proactive strategic business decision management capability and MooD believes that a substantial business opportunity exists in this area. Interacting factors affecting strategic business decisions include budget constraints, faster business cycles, outsourcing and shared services, partnering and responding to threats, all placing increasing pressure on business management. The proposed utilisation of a Causal Business Model will use a new generation of analysis algorithms to provide intelligent data generation, synthesis and interpretation to enable a community of business stakeholders to ask a wide range of ‘What if?’ questions regarding the operation and balance of activity across the Enterprise. The key aims and objectives will be to develop: a) Causal modelling approaches best suited to provide a rapid strategic level analysis capability for critical business decision scenarios; b) New visualisation techniques required to interpret a complex network of cause and effect relationships particularly when addressing a set of divergent alternatives through time; and c) New sets of input data feeds and Enterprise Integration capabilities to enable the causal models to use a richer set of information sources. The innovation is in the adoption of a unique approach and will require a step change in available product functionality and underlying algorithms to move from a reactive solution to one with a proactive capability. MooD’s key market focus is Cyber Threat Management (CTM) a sector driven by the well documented priority spending trend on information security. The impact of poor decision making in a major organisation in relation to CTM can be catastrophic for the economy, environment and society.