700086Proof of market: system for improving the productivity of mobile workers using smartphones and tabletsClosedGRD Proof of MarketInnovate UK“By 2014, 90% of organizations will support corporate applications on personal devices.” [source: Gartner 2010] However this market is in its infancy, and organisations trying to support a mobile workforce face numerous problems such as how to support the wide diversity of mobile devices, dealing with intermittent and unreliable wireless reception, and communicating with devices that are frequently powered down or asleep. TJJ Ltd has developed an innovative software platform known as Mercury that is unique in solving all these issues, and which we therefore believe has very wide applicability in connecting organisations with their mobile staff. Mercury will be of great value to any business or organisation that has a mobile workforce, whether their own staff, or subcontractors or franchisees; for example, maintenance workers, delivery services or healthcare professionals. It provides a highly secure and reliable way of communicating between the enterprise’s regular applications and the mobile devices carried by its workforce. It also makes it much easier to deploy and manage mobile apps, regardless of the type of smartphone they are using. Important information gets through faster (even from ‘sleeping’ devices), and business processes can be managed more effectively. Businesses will see a rapid payback from investing in Mercury. Delivered as a 'cloud' service, Mercury is highly scalable, meaning that it can be readily rolled out into international markets from a UK base. The global market is worth perhaps $1bn or more, so Mercury has the potential to become a large business, employing perhaps 100+ people within a few years. A fully working version of the software has already been developed, and is being field tested. This project will undertake market research - to validate and quantify the market opportunity; some market testing – to test the acceptability of the product; and finally produce a business plan that sets out the ‘go to market’ strategy.