<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-08-26T13:36:10Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/C3B0BFB8-648D-4359-A1D6-993275BF0E15" ns1:id="C3B0BFB8-648D-4359-A1D6-993275BF0E15"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/ECCED9F3-523A-4CC5-A70E-9B9C0A1B5C7D" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/ECCED9F3-523A-4CC5-A70E-9B9C0A1B5C7D" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/52DCA474-BA9B-44F6-9266-F0BB56E0BA18" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2022-10-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/A7C74E02-D53D-4461-8AC1-A7B638853382" ns1:rel="FUND" ns1:start="2021-03-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">512094</ns2:identifier></ns2:identifiers><ns2:title>Loughborough University and Singular Intelligence Limited</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To add a novel module to its existing software programme which will provide novel capabilities in strategic planning and operational decision-making enabling companies in the FMCG sector to optimise price, promotion and replenishment decisions.</ns2:abstractText></ns2:project>