<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/C4712AB5-CC9D-4A87-852F-FF690F15FB17" ns1:id="C4712AB5-CC9D-4A87-852F-FF690F15FB17"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/4F0E9B62-ABDB-4A10-9C63-32B194AD3605" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/460610ED-6657-4C86-9553-DB3F621904B1" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/460610ED-6657-4C86-9553-DB3F621904B1" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2023-03-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/5E28320A-0510-4C39-8347-9A26E1489DD6" ns1:rel="FUND" ns1:start="2022-03-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10021774</ns2:identifier></ns2:identifiers><ns2:title>HoloTime by SimplyVideo</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>SimplyVideo is a UK tech SME with a core project team of George Sims (Project Lead), Chris Dinsdale (Technical Lead) and Alex Deighton (Commercial Lead). Simply Video is solving a significant unmet need by helping people collaborate better in an age where COVID-19 has necessitated remote working. SimplyVideo will develop a unique Mixed Reality platform that will provide an immersive experience, whereby people will feel that they are sharing the same space even though a thousand miles separate them. SimplyVideo aims to eliminate socioeconomic barriers hindering communication and create efficiencies in knowledge transfer, productivity and education.</ns2:abstractText></ns2:project>