<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/C7194C35-F4EB-489B-A339-0D39B0EF0716" ns1:id="C7194C35-F4EB-489B-A339-0D39B0EF0716"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/2183004E-7136-4C2E-8B72-13366E4B597F" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/F0B38B47-834E-4329-8F2B-B81B9A2F9320" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/F0B38B47-834E-4329-8F2B-B81B9A2F9320" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2023-12-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/C9E0480B-DABC-40B2-9E97-A87E83A234B4" ns1:rel="FUND" ns1:start="2023-06-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10069482</ns2:identifier></ns2:identifiers><ns2:title>arcd</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>**arcd** is a cloud-based video asset storage system for all professionals who use video. 

**arcd** offers simple and efficient video archiving and storage, allowing brands and video professionals to make the most of their assets - from sharing footage across internal departments to enhancing the process of working with external agencies. **arcd** allows brands and production companies greater control over their video assets and to be more responsive within their own campaigns and make the most of their own archive. 

Moreover, **arcd** reduces people's data footprint (proper archiving means less storage) &amp;amp; facilitates remote working, reducing commutes, and encouraging global collaboration, and mitigating against re-shoots.

All in all, **arcd** enables customers to increase their return on investment in content production, whilst reducing their impact on the world. It is no surprise that **arcd** is proving invaluable for clients.

The next part of the journey is for **arcd** to become a fully self-serve offering so that it can reach a much wider audience, allowing more people to make the most of their assets.</ns2:abstractText></ns2:project>