700678Smart medication management system for patient-centric medicine optimisationClosedGRD Proof of MarketInnovate UKThe WHO reports that 50% of patients who are prescribed medication for long-term conditions, fail to adhere to the prescribed regimen. As a result, non-adherence to medication is a worldwide problem of striking magnitude, having a negative impact on the efficacy of treatments, patients’ well-being and the use of healthcare resources. Patient non-adherence costs the NHS more than £500 million every year. Recognising the pressing need to tackle the problem, the NHS committed to the medicines optimisation agenda to adopt a more patientfocused approach for patients to get the best outcome from their medicines. Protelhealth have identified an opportunity for a universal smart medication management system, which can deliver personalised medication support. It will provide a simple, cost-effective solution to medication adherence by integrating with and into existing systems and connecting the various stakeholders in the healthcare ecosystems whose support is necessary to provide a patient-centric approach. It will increase independence, avoid re-hospitalisation, improve treatment effectiveness and reduce mortality.