<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-09-03T10:35:59Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/C959BE35-D116-441E-9134-BB0672121313" ns1:id="C959BE35-D116-441E-9134-BB0672121313"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/9B9F471E-15D0-4F5D-9328-7F0E1B506D08" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/3FC97D20-8DA1-4E1A-AD4C-54955571C976" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/3FC97D20-8DA1-4E1A-AD4C-54955571C976" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2023-08-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/226A556B-3B3F-473B-9C09-757E8EF7B4ED" ns1:rel="FUND" ns1:start="2022-06-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10029554</ns2:identifier></ns2:identifiers><ns2:title>An innovative automated script-writing tool using ML that could save SMEs and self-employed creators hours in video production</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Stephanie Demetriou (Founder), Andres Perez (head of AI) and Philip Werner (founder) comprise the core team of Maekersuite Ltd (Maekersuite): a UK-based media, AI and technology SME. With more and more people creating their own businesses, a key method to communicate with customers and reach new audiences is through engaging videos. Currently, creating video content is time-consuming and expensive, with the average six-minute video costing around &amp;pound;1K (ExpertMarket, 2020). There is an urgent need for a solution. Maekersuite's automated script-writing service dramatically reduces the time it takes to write scripts and improves their quality, supporting small businesses and self-employed entrepreneurs.</ns2:abstractText></ns2:project>