86337Development of a Method of Fusing Traditional Marketing Methods with Digital Technology Enabling Return on Investment to be Measured ElectronicallyClosedCollaborative R&DInnovate UKPurch It Limited is an SME that was founded by Justin Edlagan, Karl Murray, Mark Gardner, and Katy Hackers. The COVID-19 pandemic has impacted the advertisement industry, resulting in lower profitability and reduced overhead expenses. Thus, this industry is currently in a dire situation. PurchIt's software will aid in improving this situation as it enables customers to interact directly with advertised products, thereby improving customer retention and advertising companies' profitability.