710670Emotion Detection for Social Media Applications (EDeSMA)ClosedGRD Proof of ConceptInnovate UKAutomatic emotion detection in short text posts represents an exciting avenue for R&D at the cross-section of text/data mining in social media. Considering that social media has no geographic or time boundaries, people are posting comments from everywhere and while in different emotional states. Therefore, organisations are interested to know the emotions of their clients about their own brands and those of competitors. This project is about establishing the potential benefits of augmenting listening247, the main software as a service platform of DigitalMR, with emotion detection capabilities. The R&D tasks include machine learning modelling of psycholinguistic phenomena. The project will produce dedicated large datasets for training and testing. The DigitalMR team will benefit from regular input by a scientific panel with experts in psychology and machine learning from UK Universities as well as user feedback from three corporate challenge partners.