700459Market Pricing – Data Aggregation in B2B MarketsClosedGRD Proof of MarketInnovate UKThe past few years have seen a proliferation of price aggregator websites such as moneysupermarket, confused.com, skyscanner and mysupermarket, which enable the consumer to make better purchasing decisions in several different markets, including personal and home insurance, utilities, travel and grocery shopping. Not only have these sites grown in prominence, some have markedly influenced the way the markets they report on themselves function. As consumers are better able understand pricing and are helped to switch between providers, their hand is strengthened, and downward price pressure is placed on suppliers. However, the majority of these aggregators serve consumer markets. In the B2B space, very few such services exist, and where they do, they appear to exist as one-off solutions. We believe that there is a scalable solution that would drive greater competition and hence cost efficiencies in many B2B markets. Through our experience of advising companies on pricing we have observed how many markets are inefficient through price opacity. The solution is designed to bring price transparency and ultimately to drive economic efficiency in B2B markets in the UK. This study focuses on testing our concept via market research in a selected sample market. Pearson Ham is a data-driven pricing analytics and strategy consultancy. We have noted this opportunity through both our observations of B2B markets and the development of a similar product for one of our clients.