710292VQ-INDEX: BAFTA Visual Quality Index for VideoClosedGRD Proof of ConceptInnovate UKThe VQ-INDEX project creates a decision-support toolset, measuring and reporting impact of visual quality for video. Internet traffic is comprised over 50% of video. However it is likely that over 20% of current traffic is wasted (i.e. equal or better quality could be produced using 20% less payload). As streaming methods migrate to newly-standardised MPEG-DASH, which supports 'observation events' and a back channel for data, it is possible to track viewer behavior relative to visual quality, assessing impact. The VQ-INDEX project creates a quality signature for original media, analyses the quality of media distributed to users, and contrasts this with user behavior (e.g. stream abandonment, fast forward, skip) enabling content owners to assess performance.