<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/DC871A6E-7A42-4F4C-829F-8065437E07FD" ns1:id="DC871A6E-7A42-4F4C-829F-8065437E07FD"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/D5D73864-24F3-4D5F-9689-C09017F39F8B" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/FF915833-6D9D-420F-B1C3-492F1C8B684A" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/FF915833-6D9D-420F-B1C3-492F1C8B684A" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2021-09-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/1DB470B2-47EF-4C2C-A575-59BF146825EA" ns1:rel="FUND" ns1:start="2020-04-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">43733</ns2:identifier></ns2:identifiers><ns2:title>MediaFinder: a content-based recommendation system for user-generated audio-visual content</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Study</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>In recent years, the use of deep learning methods has pushed the boundaries of AI, leading to immense advances in a number of cutting-edge technologies, including self-driving vehicles, facial recognition systems and fraud detection services. At Mashtraxx Ltd (MXX), a team of experienced AI researchers has brought the power of deep learning to music recommendation. The science is inspired by cutting-edge computer vision technologies, which successfully solved complex tasks such as detecting objects in satellite pictures or recognizing individuals in images.

MXX has developed a suite of tools for intelligent music production, editing and consumption. Among our new research is a content-based **music recommendation system,** which allows users to search large music collections using an audio track as a query. Through initial discussions of this technology with social media platforms, and our own mobile app, we have identified an unmet need for a complementary **video recommendation system** for online platforms, which can cope with the more difficult challenges centred around user-generated videos as well as music.

This MediaFinder proposal will be a substantial step-change in recommendation technology, which will disrupt several sectors.</ns2:abstractText></ns2:project>