10089501BBconnect - a people-centred, system aware design feasibility investigation that aims to define innovation opportunities, generate and evaluate viable ideas for more accessible, effective and integrated bladder and bowel healthcare services.ClosedCollaborative R&DInnovate UKBBconnect is a people-centred, system aware design feasibility investigation. We aim to define innovation opportunities, generate and evaluate viable ideas for more accessible, effective and integrated bladder and bowel care services. Clinician-led charity Bladder and Bowel UK and design specialists Lucid Group will collaborate in discovery, co-design and verification of the viability of potential solutions with patients, carers, clinicians and healthcare commissioners. **Vision** We have identified: * Barriers to service-access, for people experiencing bladder and bowel dysfunction. * Potential alignment to NHS priorities, to integrate care, focussed on people's needs. * Opportunities to collect data evidencing positive impact on net-zero targets. **Innovation** The team has identified opportunity for a digital service aimed at: * De-stigmatising early, self-recognition of symptoms * Promoting awareness of the value of seeking early help * Integrating diarisation of factors critical to care -- diet, medication, physiological measurement, exercise and lifestyle. * Better self-management advice * Improved data-gathering and sharing for comprehensive assessment, treatment and monitoring of environmental impacts. **Challenge** We aim to reach a design specification and business plan providing a value-inflection point for post-project investment in development, implementation and scale-up, leading to a sustainable, export-led, UK based business.