700184MOBI-SIM – bike riding and racing simulator to develop core fitnessClosedGRD Proof of MarketInnovate UKFinity Contract Ltd is a start-up business for the development of core fitness equipment. Following successful licensing (August 2012) of its “Ultimate Core Workout” tool, it now sees a new market opportunity which ties the Olympics success-generated interest in cycling to core fitness training. It proposes a unique, novel core fitness apparatus which can be used competitively (self v. computer-generated virtual performer, or self v. real opponent) or for shear enjoyment. The proposed innovative apparatus will open up this sports activity to all. It will provide core fitness training & competitive enjoyment without the physical injury hazard associated with the actual practice of the sport, whilst developing their core fitness as comprehensively as actual cycling would & allow them to become proficient enough to tackle the physical hazards in virtual safety before exposing themselves to the real thing. The inventor has applied for a patent for the proposed device & canvassed the market in a manner which has not disclosed the IP. With the requisite worldwide IP protection measures in the hands of his patent attorney, the inventor now seeks to assess the idea’s market potential, comprising: • The evaluation of the proposed apparatus benefits cf. other devices which combine fun with core fitness development. • Working with the proposed apparatus’ fabricating mechanical engineers, computer hardware and software developers to cost the development of a prototype and estimate a subsequent mass manufactured item price. • Surveying the demand for the new product amongst individuals (cyclists, gym users & computer physical participation programme (e.g. Wii) users) and fitness companies. • The evaluation of merchandising channels available so the optimum route to market for the product can be selected. • Assessing costs, timescales and funding requirements to develop the product to a form in which it can be successfully commercialised.