<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/DF91A4B8-07D1-4979-807E-081875FEAA18" ns1:id="DF91A4B8-07D1-4979-807E-081875FEAA18"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/141001C0-36C3-4172-8D5B-7F2E368F9820" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/04B0177F-5A62-4897-AE01-FDDD668DC235" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/04B0177F-5A62-4897-AE01-FDDD668DC235" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2022-03-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/C42C358B-8467-48DD-AF1D-6DBBC5BAE0F7" ns1:rel="FUND" ns1:start="2022-01-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10023025</ns2:identifier></ns2:identifiers><ns2:title>Taking a human-centred approach to immersive, interactive content</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Feasibility Studies</ns2:grantCategory><ns2:leadFunder>ISCF</ns2:leadFunder><ns2:abstractText>This project will research audience members motivations, expectations and needs for immersive live event spaces using a structured design thinking approach.</ns2:abstractText></ns2:project>