720149Chatterbox - Development of PrototypeClosedGRD Development of PrototypeInnovate UKChatterbox’s Conversation Platform aims to analyse brand-based social media communication, going beyond existing buzz, influence or sentiment analysis to measure engagement and pinpoint individuals who engage others and drive opinion. For the customer, Chatterbox provides a direct economic benefit by improving the quality and efficiency of customer relationship management (CRM). Chatterbox addresses the social media analytics market, which is predicted to reach $3.1bn by 2014, growing at 34% per annum. The project is collaborative with a leading brand owner, and aims to develop a Software as a Service (SaaS) application which will be developed for and tested in a real operational environment.