<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/E1F16E3E-659A-45F1-A346-9BB6CDED34CA" ns1:id="E1F16E3E-659A-45F1-A346-9BB6CDED34CA"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/E8CB3DB6-3CFD-4887-9768-C6F5EDDD0D21" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/BC55D2CD-943F-4CEC-B643-2834EC8491C2" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/BC55D2CD-943F-4CEC-B643-2834EC8491C2" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2022-03-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/07B1C64F-2AE7-4663-AE77-B2838904DD36" ns1:rel="FUND" ns1:start="2021-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10013142</ns2:identifier></ns2:identifiers><ns2:title>X-Mag - Enhancing XR For Live and Broadcast Audiences</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Responsive Strategy and Planning</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>This project extends the boundaries of what XR can deliver to both live and broadcast audiences by developing a cost-effective new hardware solution and workflow to integrate filmed and virtual content in a seamless way by solving an existing technical challenge.

Currently positioning of large screens at events has to be away from any cameras filming the event both for a live audience and for audiences watching live streamed content. We have developed a solution that can solve that problem and unlock the creative potential for video and immersive technology for live audiences and those at home.</ns2:abstractText></ns2:project>