<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/E274537A-2EBD-406D-BB5B-BF11F7B63BFD" ns1:id="E274537A-2EBD-406D-BB5B-BF11F7B63BFD"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/15F2C304-0A6C-4BE8-99D5-E7EEC21D72D7" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/662022C8-3AC0-4424-98B4-4707CEF2F439" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/662022C8-3AC0-4424-98B4-4707CEF2F439" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2014-11-30T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/54698BF8-9029-40D7-916D-6BF49A0A1088" ns1:rel="FUND" ns1:start="2014-06-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">700424</ns2:identifier></ns2:identifiers><ns2:title>Material DNA</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>GRD Proof of Market</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Material presents a unique proposition that blends big brand thinking, bespoke data and
predictive insights to provide a real time digital management platform for the talent
management industry to maximise their client’s commercial value over the lifetime of their
careers.</ns2:abstractText></ns2:project>