<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/E8DB664A-4B53-41EC-BD8C-5AC6A4685C8C" ns1:id="E8DB664A-4B53-41EC-BD8C-5AC6A4685C8C"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/9B9F471E-15D0-4F5D-9328-7F0E1B506D08" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/3FC97D20-8DA1-4E1A-AD4C-54955571C976" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/3FC97D20-8DA1-4E1A-AD4C-54955571C976" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2022-07-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/65BB7CA7-5C79-43DB-853D-E27CA64E5D4C" ns1:rel="FUND" ns1:start="2021-05-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10004472</ns2:identifier></ns2:identifiers><ns2:title>An Innovative Video Production Application Featuring Image Recognition, Sentiment Analysis and Real-time Guidance Supporting Users in Making Professional Video While Saving Time and Money</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Noah Media Ltd (Noah) is bringing an AI application to the market that will make video creation for small businesses and self-employed professionals' scalable and cost effective. With the COVID pandemic and the rise of the &amp;quot;passion economy&amp;quot;, millions of users around the world are creating a demand for innovation in video content creation.

Noah's application uses machine learning to provide user-tailored real-time guidance for the assembly of videos. This will result in significant time and money savings businesses and professionals compared to having to invest resources in hiring outside services. A UK-based rapidly growing SME, Noah is forecasting year-5 post-project revenues of &amp;pound;61M and has a core team of Stephanie Demetriou, Philip Werner and Oleg Lenive**.**

The COVID-19 pandemic has accelerated the need to offer video services- which is time intensive and expensive. Noah provides individuals and small businesses the tools and technology to make video in a scalable and cost effective way- allowing them to be compete with larger businesses with big budgets.</ns2:abstractText></ns2:project>