<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/ED4B7667-3041-49F5-9C39-192959A97338" ns1:id="ED4B7667-3041-49F5-9C39-192959A97338"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/CDE13662-ED31-4881-AE86-C46CE0834E91" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/A59E308B-1E6A-4F27-ACD0-3C57A6DB951E" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/A59E308B-1E6A-4F27-ACD0-3C57A6DB951E" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2026-12-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/127E9369-9408-46F1-927F-1F917EB6B447" ns1:rel="FUND" ns1:start="2025-01-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10116825</ns2:identifier></ns2:identifiers><ns2:title>Leeds Beckett University and Mercury3 Consult Limited KTP 24_25 R1</ns2:title><ns2:status>Active</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To create and embed an agile, innovative, and bespoke strategic marketing and process management model to support business growth and diversification</ns2:abstractText></ns2:project>