720459BrandFlo - A decision engine for real time data aggregation, analytics and marketing optimisationClosedGRD Development of PrototypeInnovate UKBrandFlo is a Cloud-based, real-time decision engine, delivering forward-looking alerts and feedback from the continuous aggregation, analytics and optimisation of any data source. Insight is leveraged by the timely transmission of Alerts and Triggers, enabling businesses to pro-actively improve campaign targeting, find and exploit new revenue opportunities, build knowledge on the effectiveness of actions taken upon audiences to optimise marketing strategy and maximise ROI. BrandFlo is a next generation decision engine that delivers alerts and triggers from any data form including machine,sensor and personal data and turns backward looking historic insights into forward looking intelligence for the benefit of business. BrandFlo builds upon a proven set of algorithms and processes, already employed on behalf of several blue chip customers. This project seeks to further develop and automate key areas of these presently nascent technologies, enabling future integration into a unified, automated and unsupervised platform.