<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/FFE1FE14-CF10-414C-94B5-BABD8442635F" ns1:id="FFE1FE14-CF10-414C-94B5-BABD8442635F"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/EF40DB61-6B91-4C73-87F2-1D89F6CAAD43" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/221EF87E-6B18-4CFB-B59F-574436C3CD0C" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/221EF87E-6B18-4CFB-B59F-574436C3CD0C" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2026-01-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/741B5F31-C127-4962-B24B-F48FEA675A72" ns1:rel="FUND" ns1:start="2025-11-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10172579</ns2:identifier></ns2:identifiers><ns2:title>Frontier AI: A self-optimising Agentic AI for live sales-call conversion</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Fast Start Response</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Frontier AI is building the future of sales with the world's first agentic Call Conversion Rate Optimisation platform - a self-optimising multi-agent swarm that delivers LIVE, whisper-style coaching mid-call. By orchestrating parallel Audio-Capture, Sentiment &amp;amp; Signal, Context-Aggregator, Next-Best-Action and Reinforcement-Learning agents on Cloudflare's edge, we empower reps to ramp faster, handle objections flawlessly and close more deals when it matters most.

Over a focused 3-month programme, our UK-based AI engineers and veteran sales coaches will:

* **Integrate &amp;amp; Deploy:** Plug our multi-agent pipeline into existing CRM and conferencing tools so it runs transparently in the background.
* **Real-Time Guidance:** Use the Audio-Capture and Sentiment &amp;amp; Signal agents to detect buyer cues and have the Next-Best-Action agent deliver personalised prompts in under 250ms.
* **Dynamic Dashboard:** Surface each rep's call highlights and learning tips via a simple React-based UI, driven by the Context-Aggregator agent.
* **Coach-Ready Packs:** Leverage our Reinforcement-Learning and Feedback-Generation agents to produce timestamped, post-call analytics that pinpoint best practices and training needs.
* **Controlled Uplift Trials:** Run A/B tests orchestrated by Ingest-powered workflows, measuring = 30% conversion gains and iterating playbooks in real time.

By closing the loop between live AI guidance, coach-focused feedback and continuous learning, this project will validate our platform's edge-native performance, create high-value UK AI jobs and deliver a measurable uplift in sales productivity - showcasing responsible, applied AI that strengthens Britain's competitive edge.</ns2:abstractText></ns2:project>