Birmingham City University And The Warwickshire County Cricket Club Limited
Lead Participant:
BIRMINGHAM CITY UNIVERSITY
Abstract
To develop, implement and embed a sustainable strategic marketing capability that will realise new non-cricket revenues from both existing and new market sectors.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| BIRMINGHAM CITY UNIVERSITY | £126,672 | £ 42,435 |
Participant |
||
| INNOVATE UK |
People |
ORCID iD |