Transforming the adoption of Product Service Systems through innovations in applied gaming technology

Lead Research Organisation: Aston University
Department Name: Aston Business School

Abstract

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Related Projects

Project Reference Relationship Related To Start End Award Value
EP/K014080/1 01/02/2013 30/09/2014 £477,591
EP/K014080/2 Transfer EP/K014080/1 01/01/2015 30/04/2018 £409,418
 
Description Outputs demonstrate a significant opportunity to apply gamification to accelerate the adoption of servitization.

We have conducted a systematic review of over 200 high ranking journals and conference papers related to gamification.

We have produced a process for gamification and developed 3 games based upon this process. These games engage manufacturers and gain data that complements those obtained from the international benchmarking survey (https://www.advancedservicesgroup.co.uk/survey); informing ongoing servitization research.

We have successfully met one of our key aims from last year; forging links between games developers and manufacturers, leading to the effective delivery of gamification solutions for servitization.

To facilitate this, the formation of the Advanced Services Group has enabled our researchers to engage in mutually beneficial partnerships with manufacturers to better understand servitization business models. This has informed the co-creation and dissemination of games designed to introduce manufacturers to these business models.

A key aim from this work is to disseminate our findings through journal and conference papers.
Exploitation Route We have produced a process for gamification and developed 3 games based upon this process. The games are currently used by manufacturing partners and being distributed to SMEs.
Sectors Aerospace, Defence and Marine,Digital/Communication/Information Technologies (including Software),Education,Energy,Environment,Retail,Transport

 
Description Findings have been used to develop our understanding of the area and challenges presented by servitization. They have also significantly informed the future design and direction of our servitization gamification development. Findings have been used to: •publish journal and conference papers •inform both academic and industrial conference presentations and collaboration with manufacturing industry •inform development of gamification processes, workbook, and workshops for designing and developing games for servitization. •disseminate games based on servitization co-created with stakeholders from manufacturing sector using human-centred design •broaden engagement of manufacturers with servitization using digital game-based technologies and techniques •refine design, development and dissemination strategies for games based upon application of research •contribute to ongoing research with colleagues in Advanced Services Group and at the Advanced Manufacturing Research Centre, University of Sheffield. •help our servitization research colleagues to organise the annual Spring Servitization Conference
First Year Of Impact 2016
Sector Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Education,Energy,Environment,Transport
Impact Types Cultural,Economic,Policy & public services

 
Description Development of Games with Columbus Global 
Organisation Columbus Global UK Ltd
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Private 
PI Contribution Provided experience of adapting servitization knowledge for game development and managing the process of co-creating games.
Collaborator Contribution Columbus engaged in co-creation activities, and promoted the activities of the group and the game produced as part of a marketing strategy.
Impact Unlock your Insight tool and plans for further activities.
Start Year 2016
 
Description Gamercamp at BCU 
Organisation Birmingham City University
Department Gamer Camp
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Engaged with Gamercamp regarding their application of gamification.
Collaborator Contribution Advised on the content and structure of games jam and gamification.
Impact Multi-disciplinary collaboration engaging games designers with the manufacturing process.
Start Year 2015
 
Description IGBC15 
Organisation Aston University
Department Operations and Information Management Group
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation BiBA GmbH
Country Germany, Federal Republic of 
Sector Private 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Bournemouth University
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Bremen Institute for Production and Logistics
Country Germany, Federal Republic of 
Sector Private 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Coventry University
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation FH Joanneum
Country Austria, Republic of 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Masaryk University
Country Czech Republic 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Murdoch University
Country Australia, Commonwealth of 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Royal Institute of Technology
Country Sweden, Kingdom of 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Sofia University
Country Bulgaria, Republic of 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Technical University of Crete
Country Greece, Hellenic Republic 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Grenoble
Country France, French Republic 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Northampton
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Sheffield
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Skövde
Country Sweden, Kingdom of 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Veracruz
Country Mexico, United Mexican States 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Warwick
Department Warwick Manufacturing Group
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Westminster
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description Majestic 12 Ltd and Gamification 
Organisation Majestic 12 Ltd
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Private 
PI Contribution The research team is studying the gamification processes implemented by Majestic 12 Ltd and correlating the findings with previous research into gamification. The team will provide recommendations to the company for their interface and/or business processes.
Collaborator Contribution Majestic 12 Ltd will provide data related to how their systems are used and their business processes adapt to implementing gamification.
Impact Conference paper: Majestic Gamification: a case study in the adoption of a service innovation
Start Year 2015
 
Description Servitization Games Development with Eyesparks 
Organisation Eyesparks Limited
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Private 
PI Contribution Research team provide knowledge of servitization and design thinking to the development of games.
Collaborator Contribution Eyesparks provides design and development experience to the creation of games.
Impact Currently two games have been produced through this collaboration: Unlock your Insight (unlockyourinsight.co.uk) and Drilling for Success (drillingforsuccess.co.uk). Further games are planned in this collaboration. The games are being studied in relation to their impact upon manufacturing industry and students.
Start Year 2016
 
Description Servitization Games Development with Legendary 
Organisation Legendary Games
Country United Kingdom of Great Britain & Northern Ireland (UK) 
Sector Private 
PI Contribution Informed development of servitization games through design thinking activities and sharing servitization knowledge.
Collaborator Contribution Provided design and development experience for servitization games
Impact Production of 'The Boardroom Game' for helping manufacturers with decision making.
Start Year 2016
 
Title Drilling for Success 
Description An interactive game designed to persuade users of the potential benefits of servitization from the perspective of the customer. 
Type Of Technology Webtool/Application 
Year Produced 2016 
Impact Initial responses show that the game provides a fun and accessible introduction to the concept of servitization for manufacturers. The game is in the process of being tested by undergraduates and industry representatives, and publications related to its development and usage will be forthcoming. 
URL http://drillingforsuccess.co.uk
 
Title The Boardroom Game 
Description Digital game providing users with a demonstration of various scenarios related to servitization. 
Type Of Technology Webtool/Application 
Year Produced 2017 
Impact Description of impact will be forthcoming in publications. 
URL http://boardroomgame.com/
 
Title Unlock Your Insight 
Description A gamified application providing users with visual insight into their competitive strategy in relation to servitization. 
Type Of Technology Webtool/Application 
Year Produced 2016 
Impact Based on a workshop activity, this gamified application allows users to remotely explore their competitive strategy in relation to servitization. The data obtained from this application provides insight into the perceptions of directors within organisations related to their current and future competitive strategies. The data demonstrate that directors within the same organisation can have different perspectives of what their current and future strategies might be. Directors in manufacturing companies are sent reports that allow them to compare their competitive strategies with one another, and provide a point of entry for engagement by the research team. 
URL http://unlockyourinsight.co.uk
 
Description Advanced Services Partnership Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Participated in Advanced Services workshop with Manufacturing companies to understand challenges and identify requirements for gamification.
Year(s) Of Engagement Activity 2015
 
Description Business Games Jam Developing Concepts and Prototype Games to Help Manufacturing Companies 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact 25 people participated in a Games Jam organised by the project team, in which participants designed and developed prototype video games for servitization.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/business-games-jam/
 
Description Design Thinking Tender Workshop for Games Companies (Sheffield) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The workshop was hosted by the Advanced Services Group and the AMRC. Games companies were invited to express an interest to produce games for the Advanced Services Group as part of a multi-supplier framework. Following receipt of these expressions of interest, three companies were invited to participate in the tender workshop. The workshop was structured around principles of design thinking, and participants from games companies worked with members from the team at ASG and AMRC to produce concepts for games related to servitization. Of the three companies selected, two were chosen to be part of the framework, and all companies stated that they found the experience valuable. Future workshops were planned to continue creation of games for servitization.
Year(s) Of Engagement Activity 2016
 
Description Dissemination of Unlock Your Insight at Servitization Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Manufacturers attending the 2016 Servitization conference were introduced to Unlock Your Insight; an online gamified tool designed to help manufacturers identify their competitive strategy in relation to servitization.
Year(s) Of Engagement Activity 2016
URL http://www.tmservitization.com/
 
Description Games Jam 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact The games Jam brought together 28 individuals interested in forming teams and spending a weekend designing and creating games to enable players to learn more about servitization.It also enabled the research team to learn more about games jams and the motivation for .
The process was a learning process on a number of levels and will inform future development of gamification for servitization.
The Jam was supported by business executives from Rolls Royce and Majestic.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/business-games-jam/
 
Description International Gamification for Buisiness Conference 2015 (IGBC15) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Conceived and organised the inaugural International Gamification for Business Conference to bring academics in the gamification community together to consider issues around the use of gamification in business.
Year(s) Of Engagement Activity 2015
 
Description International Gamification for Business Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Held the first International Gamification for Business Conference, in which representatives from academia and industry gathered to share insights into serious games and gamification.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/the-international-gamification-for-busi...
 
Description Midlands Games Event - What can universities do for the games industry? 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Round-table discussion hosted by Birmingham City University between academia and industry related to the possibilities for collaboration. Contacts made related to connecting games industry as service providers to manufacturers.
Year(s) Of Engagement Activity 2016
 
Description Midlands Simulation and Games Network 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Round-table amongst academics hosted at Birmingham City University to discuss potential links between academia and games industry
Year(s) Of Engagement Activity 2016
 
Description Product Service Systems Workshop (Sao Paulo, Brazil) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact This was a British Council Researcher Links workshop entitled 'Enhancing Relevance and Impact in Brazil for Research in Green Technology Management & Product Service Systems'. The workshop involved participants presenting their research, visiting factories, and creating strategies for impact and engagement between academia and industry. The workshop introduced and expanded the approach of design thinking in business model innovation and gamification, which informed further engagement activities with manufacturers and games companies.
Year(s) Of Engagement Activity 2016
URL https://www.britishcouncil.org.br/events/newton-fund-researcher-links-workshop-baines
 
Description Q&A Session with Al-jazeera news reporter RE gamification 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Undergraduate students
Results and Impact Q&A discussion with Al-jazeera reporter hosted at Birmingham City University regarding games/gamification of media.
Year(s) Of Engagement Activity 2016
 
Description Spring Servitization Conference (Aston) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Attended and facilitated conference, engaging with servitization practitioners and academics to discuss gamification.
Year(s) Of Engagement Activity 2015
 
Description Station Innovation workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The Meeting was focussing on railway of the future.

The event was an ideas hub organized by Transport Systems Catapult, the UK's technology and innovation centre for intelligent mobility is investigating, on behalf of Department for Transport, measures to improve throughput capacity and customer experience in railway stations, short, medium and long term. The main focus of the event was to explore and develop ideas, however radical, that could help enable rail passenger growth to continue on its current trajectory. The event was composed by several stakeholders from academia, industry, government and other sectors. During this event we have talked about the EPSRC project and the research that we are undertaking in gamification
Year(s) Of Engagement Activity 2015,2016