The roles and realities of party membership at the 2019 General Election

Lead Research Organisation: Queen Mary University of London
Department Name: Politics

Abstract

Members are a vital resource for political parties - particularly at election time. By surveying members of six political parties we explore just what they do for their parties during campaigns and whether that is changing over time, particularly as new forms (often online forms) of campaigning replace (or at least supplement) the old way of doing things. We also find out how members feel about something that has proved particularly controversial at this election owing to story-upon-story of parties having to suspend people from standing - namely the selection (and vetting) of candidates. And we look at the demographic characteristics and attitudes of party members: how much do they vary and change over time, and how representative (or unrepresentative) are members of their parties' voters? Finally, we investigate whether there has been much movement of members between parties, and in particular whether 'Remainers' have moved from the Tories and Labour to parties like the Lib Dems and whether Leavers who might previously have belonged to UKIP (and perhaps support the Brexit Party) have switched to membership of the Conservatives.

Planned Impact

This research, via a characteristically proactive communications strategy and high-profile broadcast/print/web presence, will generate greater public (and media) understanding and debate about grassroots members' campaigning, their concerns about candidate selection, their changing characteristics and attitudes, and their movement between parties. It will, like the Party Members Project's research to date, also help parties - both staffers and politicians - better understand their own members. And, just as importantly, it will help getting on for a million party members in the UK better understand themselves and their counterparts in other parties.
 
Description We have learned a great deal about party members' views on leaders and leadership in general, and in particular why Labour's grassroots, although very left wing and socially liberal, chose a more centrist candidate, Keir Starmer, to succeed Jeremy Corbyn. We have also learned more about how political party members campaign both on the ground and online, about how campaign fatigue can set in, and about how Labour's supposedly enormous advantage over its Conservative rival in terms of membership did not translate into a better electoral performance. And we have learned that the oft-cited differences in underlying attitudes between activists and MPs are not in fact as great as is commonly assumed: rather the difference is most marked when it comes to MPs and voters - including those voters who vote for their party notwithstanding those differences. Finally, we have learned that there is a surprising amount of churn in membership between political parties; the factors that make people especially likely to have or have had more than one party membership in their life-times include the following: being either especially socially liberal or socially authoritarian but not moderate; being a Brexiteer; being a campaign activist; working in a white-collar occupation, a graduate, male or elderly; and being a current member of one of the smaller political parties.
Exploitation Route Academics (through an ongoing series of publications) and (through media contributions) the general public and politicians have been and will be able to learn more about party members' choice of leaders, about their online and offline campaigning at general elections, and about their underlying attitudes (which can be compared to those held by voters and by MPs). Our data will also be available for other academics to use as they see fit (and add to our previous member's surveys) as they are deposited in the Data Archive. We are also maintaining our Party Members Project website.
Sectors Government, Democracy and Justice

 
Description Findings on Labour Party members preferences in the leadership election were much discussed, first within the media and then within the party, giving considerable hope and impetus to those at all levels of the party who aspired to a change of direction from that pursued between 2015 and 2019. Updated information on Conservative Party members was used to inform media debate on the party under Boris Johnson and to inform the writing of a popular book, The British General Election of 2019. It was then used extensively by the media during the two leadership contests of 2019 - particularly during the first, in which members were responsible for choosing Liz Truss rather than Rishi Sunak as the UK's next prime minister.
First Year Of Impact 2020
Sector Government, Democracy and Justice
Impact Types Policy & public services

 
Title Party Members Project, 2019 Surveys 
Description Questionnaires to members of six UK parties: Conservatives, Labour, Lib Dem, SNP, Greens, Brexit Party. Will be deposited Summer 2021 
Type Of Material Database/Collection of data 
Year Produced 2020 
Provided To Others? No  
Impact Usable by researchers interested in British politics and comparative political parties research. 
 
Description Comparing the attitudes of MPs, party members and voters on economic and socio-cultural issues 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact We compared the attitudes of MPs, grassroots members, and voters for the Conservative and Labour parties on both economic and socio-cultural issues, finding fairly big divides. Conservative MPs are surprisingly liberal on socio-cultural issues but very much to the neoliberal right compared to their voters (especially their new voters) on economics. Labour MPs are much closer to voters in general on the latter but a long way away from them on socio-cultural issues.
Year(s) Of Engagement Activity 2020
URL https://unherd.com/2020/06/how-out-of-touch-is-the-tory-party/
 
Description First survey of Labour members on the 2020 leadership contest 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Provided additional information on our survey - looking at write-in (unprompted) responses to leadership question, as opposed to forced choices which provided the earlier headlines.
Year(s) Of Engagement Activity 2020
URL https://www.newstatesman.com/politics/uk/2020/01/remember-average-labour-member-isn-t-political-you-...
 
Description First survey of Labour members on the 2020 leadership contest 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Reflections on releasing political polling results into the big wide world, aiming to provoke discussion on how academic work is received, not least by those it disappoints.
Year(s) Of Engagement Activity 2020
URL https://www.qmul.ac.uk/media/news/2019/hss/reflections-on-releasing-political-polling-results-into-t...
 
Description First survey of Labour members on the 2020 leadership contest 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Reporting on the fact that even among Labour Party members who belonged to the Corbynista ginger-group, Momentum, their presumed favourite was by no means a sure-fire winner.
Year(s) Of Engagement Activity 2020
URL https://theconversation.com/labour-leadership-race-survey-shows-rebecca-long-bailey-only-just-scrape...
 
Description First survey of Labour members on the 2020 leadership contest 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact As part of a dual exclusive with the Guardian and Sky News, provided data and expert analysis on our survey of Labour Party members just after the 2019 general election, as a part of which we polled on who they would like to see succeed Jeremy Corbyn - responses to which suggested (contrary to common wisdom) that the front runner was not a 'Corbynista' but Sir Keir Starmer (the eventual winner).
Year(s) Of Engagement Activity 2020
URL https://www.theguardian.com/politics/2020/jan/01/poll-of-labour-members-suggests-keir-starmer-is-fir...
 
Description First survey of Labour members on the 2020 leadership contest 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact As part of a dual exclusive with the Guardian and Sky News, provided data and expert analysis on our survey of Labour Party members just after the 2019 general election, as a part of which we polled on who they would like to see succeed Jeremy Corbyn - responses to which suggested (contrary to common wisdom) that the front runner was not a 'Corbynista' but Sir Keir Starmer (the eventual winner).
Year(s) Of Engagement Activity 2020
URL https://twitter.com/SamCoatesSky/status/1212500583837552640?s=20
 
Description Labour Party members' analysis of the 2019 general election 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Although commentators had already begun to give reasons for the Labour Party's catastrophic defeat, little (apart from passionate posts on social media) was known - at least systematically - about what the party's members believed had gone wrong. Our aim was to fill this gap.
Year(s) Of Engagement Activity 2020
URL https://labourlist.org/2020/02/we-asked-labour-members-why-their-party-lost-heres-what-they-said/
 
Description Party members' views on Brexit 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact We aimed to measure the link between 'affective' and partisan polarisation on Brexit. We found that Tory members and Brexit Party registered supporters were both overwhelmingly in favour of a more distant relationship. Those who belong to Labour, the Lib Dems, the SNP and the Greens were even more overwhelmingly in favour of close alignment between the UK and the EU.
Year(s) Of Engagement Activity 2020
URL https://theconversation.com/research-with-party-members-offers-an-important-clue-about-how-to-heal-b...
 
Description The Conservative Party: election victory and crisis leadership 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Post on how and why the Tories won in 2019 and what that could tell us about their leadership during the pandemic.
Year(s) Of Engagement Activity 2020
URL https://blog.oup.com/2020/11/what-can-the-conservatives-2019-election-win-tell-us-about-their-curren...