Climate Consortium

Lead Research Organisation: University of Leeds
Department Name: School of Earth and Environment

Abstract

Climate change is an area of environmental science with far reaching social, political and cultural implications. How members of the public think about and engage with the science of climate change - and the consequences for everyone's lives - is a crucial piece of the puzzle for making progress on climate change as a society. Effective adaptation policies, national targets for energy efficiency, and rapid decarbonisation through energy technologies all depend on committed and sustained public engagement. This means that in addition to a solid evidence base on climate science, the science of communicating climate change is critical too

The Climate Consortium project aims to provide the 'infrastructure' to ensure that efforts to engage the public on climate change are coordinated, effective and based on the most up-to-date evidence from academic studies and tried-and-tested practitioner expertise. The project team includes internationally recognised specialists on public engagement, high profile science communicators and a blend of climate science, social science and communications expertise. Using our networks and experience, we will ensure that the Climate Consortium is an inclusive one year programme, producing evidence-based but accessible resources to catalyse public engagement with climate change at a national scale.

The first stage of the Climate Consortium project involves an 'audit' of the diverse pool of expertise on public engagement with climate change that already exists in the UK. Rather than 'reinvent the wheel', we will identify opportunities for better coordinating and drawing value from existing initiatives, including producing a publicly available register of climate change public engagement expertise.

But public engagement experience is only one side of the equation - central to the Climate Consortium project is working closely with diverse representatives of public groups (including Refugee Action and regional Community Centres) to identify and establish possible channels for effectively reaching beyond the 'usual suspects' with climate change communication, and instead creating a dialogue with diverse communities and who bring new and distinct perspectives.

A key output for the project will be a website that captures areas of agreement and 'consensus' between experts on public engagement (and areas of disagreement), and presents them in an easy-to-use tool for public engagement practitioners. This is crucial so that the diverse range of individuals and organisations undertaking public engagement on climate change in the UK can access a trusted and reliable source of guidance on strategies and approaches for effective communication and dialogue.
 
Description This project showed that there is a high level of enthusiasm around climate change communication in the UK today and some widespread good practices. We brought together insights from around 200 UK researchers, academics and practitioners who specialise in climate engagement, as well as NGOs, journalists, artists, and campaigners. The project uncovered many useful ways to improve climate communications practice, but three key recommendations are: 1) Resonate with your audience and position climate change as part of everyday life; 2) Be engaging and build optimism and focus on dialogue and co-production; 3) Catalyse change by nurturing agency and empowerment. There is a clear need to build up the infrastructure and capacity around climate engagement, and evidence that communication practitioners can learn more from the likes of artists, journalists and campaigners who made up a smaller proportion of the pool of practitioners we heard from in this research. Key findings have been summarised by the 'Climate Communication in Practice' report we published in November 2018: https://theclimatecommsproject.org/climate-communication-in-practice/
Exploitation Route Continue to build on positive climate communication using knowledge gained from the project and beyond.
Sectors Education,Environment,Government, Democracy and Justice

URL https://theclimatecommsproject.org/climate-communication-in-practice/
 
Description We have summarised the lessons learned, challenges faced, and our impacts and achievements in our report 'Creating Lasting Change for Climate Communication': https://theclimatecommsproject.org/creating-lasting-change-for-climate-communication/. Project resources have been widely praised by climate researchers and communication practitioners, and will change the way that people think and develop climate change communication.
First Year Of Impact 2018
Sector Digital/Communication/Information Technologies (including Software),Environment,Government, Democracy and Justice
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description Provided climate change communication training to 20+ staff and students at the University of Leeds
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
Impact We provided climate change communication training to 20+ staff and students at the University of Leeds ahead of 'Climate Chats' events that they hosted during Green Great Britain Week (Oct 2018).
URL http://climate.leeds.ac.uk/news/local-surveys-show-high-levels-of-concern-about-climate-change/
 
Description Published the 'Climate communication in practice' report which shares key findings and recommendations from the project (Nov 2018). The report explores the consensus and disagreement amongst researchers and practitioners in the UK around principles of climate communication and engagement.
Geographic Reach Multiple continents/international 
Policy Influence Type Implementation circular/rapid advice/letter to e.g. Ministry of Health
URL https://theclimatecommsproject.org/climate-communication-in-practice/
 
Description Collaborated to produce a short video sketch titled "How (not) to talk about climate change" 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact We linked up with YouTuber 'ClimateAdam' for Green Great Britain Week (Oct 2018) to produce a short video sketch titled "How (not) to talk about climate change". This video was cross-posted by partners receiving 11,615 views on facebook, 4,997 views on Climate Adam's YouTube and 238 views on University of Leeds YouTube.
Year(s) Of Engagement Activity 2018
URL https://www.youtube.com/watch?v=aCZcphy4EkU
 
Description Hosted an official discussion panel at the United Nations COP24 (Dec 2018) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact We hosted an official discussion panel at the United Nations COP24 (Dec 2018) in relation to climate change communication. We organised this event in conjunction with the Tyndall Centre for Climate Change Research, the China Climate Change Communication Project, Climate Outreach, and Monash University Climate Change Communication Research Hub (Australia). This event discussed the findings of the project's research, and we hosted a discussion with co-panelists and around 80 audience members including policy-makers, communicators and scientists.
Year(s) Of Engagement Activity 2018
URL https://www.cop24.gov.pl/
 
Description Hosted three creative workshops with underserved communities in the UK in Feb 18 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact We hosted three creative workshops (Feb 2018) with underserved communities, which produced three collaboratively-written poems about climate change from the perspective of the different groups (Disability Stockport, Manchester Faith Groups and Avonmouth Community Centre).
Year(s) Of Engagement Activity 2018
URL http://theclimatecommsproject.org
 
Description NCCPE Engage Conference (Nov 2018) in Edinburgh 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact • We shared recommendations for how to engage the UK public on climate change at NCCPE Engage Conference (Nov 2018) in Edinburgh through a specially-developed climate communication workshop
Year(s) Of Engagement Activity 2018
URL https://publicengagement.ac.uk/nccpe-projects-and-services/engage-conference/engage-2019
 
Description joint report collaborating with NGOs 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Show the Love: Recipe for Disaster: How climate change is impacting British fruit and vegetables
https://www.theclimatecoalition.org/recipefordisaster
Year(s) Of Engagement Activity 2018
URL https://www.theclimatecoalition.org/recipefordisaster