Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues
Attributed to:
Multi-platform media and the digital challenge: Strategy, Distribution and Policy
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1007/978-3-319-18236-0_4
Publication URI: http://dx.doi.org/10.1007/978-3-319-18236-0_4
Type: Book Chapter
Book Title: Handbook of Media Branding (2015)
Page Reference: 53-64
ISBN: 978-3-319-18235-3