From Broadcast Design to On-Brand TV: Repositioning Expertise in the Promotional Screen Industries

First Author: Johnson, Catherine; Grainge, Paul
Attributed to:  TV and Digital Promotion: Agile Strategies for a New Media Ecology funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://www.taylorandfrancis.com/books/details/9781138831698/

Type: Book Chapter

Edition: 2nd

Book Title: Production Studies, The Sequel (2015)

Page Reference: 46-58

ISBN: 9781138831698