How Business Customers Judge Solutions: Solution Quality and Value in Use (2016)

First Author: Macdonald E
Attributed to:  Cranfield Innovative Manufacturing Research Centre funded by EPSRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1509/jm.15.0109

Publication URI: http://dx.doi.org/10.1509/jm.15.0109

Type: Journal Article/Review

Parent Publication: Journal of Marketing

Issue: 3