Challenges in Using a Mixed-Method Approach to Explore the Relationship Between Big Data Analytics Capabilities and Market Performance (2023)
Attributed to:
Consumer Data Research Support Service (CDRSS)
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.4135/9781529669398
Publication URI: http://dx.doi.org/10.4135/9781529669398
Type: Book