The independent and eternal lives of brands in alcoholic beverages (2008)

First Author: Teresa Da Silva Lopes (Author)

Attributed to: Reassessing the Mark: A Historical View of Trademarks and British Competitiveness funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://faculty.quinnipiac.edu/charm/CHARM%20proceedings/CHARM%20article%20archive%20pdf%20format/Volume%2013%202007/86-96_dasilvalopes.pdf

Type: Conference/Paper/Proceeding/Abstract