University of Plymouth and Yellow Hammer Brewing Limited KTP21_22 R2
Lead Participant:
UNIVERSITY OF PLYMOUTH
Abstract
To optimise digital marketing processes and develop a digital marketing campaign for a new, healthier beer brand, targeting a health-conscious demographic, whilst increasing the online presence for their existing brands. This will enable continued innovation for the longer term by providing a roadmap for future digital innovations.
Lead Participant | Project Cost | Grant Offer |
---|---|---|
UNIVERSITY OF PLYMOUTH | £180,417 | £ 120,879 |
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Participant |
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INNOVATE UK | ||
YELLOW HAMMER BREWING LIMITED | ||
EXETER COLLEGE |
People |
ORCID iD |