Sensing Feeling
Lead Participant:
BE MORE DIGITAL LIMITED
Abstract
The Sensing Feeling project will create new technological capability that will significantly enhance the reliability and effectiveness of measuring retail customer emotional responses to their surrounding physical environment to enable businesses in the retail sector to implement strategic and operational changes that enhance in-store customer experiences.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| BE MORE DIGITAL LIMITED | £121,026 | £ 72,485 |
Participant |
||
| WIDE IO LTD | £160,006 | £ 96,004 |
| OWNED IT LTD | £67,256 | £ 40,354 |
| UNIVERSITY OF CAMBRIDGE | £9,534 | £ 9,534 |
| QUEEN MARY UNIVERSITY OF LONDON | £156,569 | £ 156,569 |
People |
ORCID iD |
| Jag Minhas (Project Manager) |