Buckinghamshire New University And Serious Brands Limited
Lead Participant:
BUCKINGHAMSHIRE NEW UNIVERSITY
Abstract
To specify a comprehensive new Marketing Intelligence Customrer Engagement. To design, develop, test and implement the Marketing Intelligence Customer Engagement system including advanced analytical capabilities to predict customer behaviour and target service offerings accordingly.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| BUCKINGHAMSHIRE NEW UNIVERSITY | £174,201 | £ 117,976 |
People |
ORCID iD |