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Pyramids of Life: Working with nature for a sustainable future

Lead Research Organisation: University of East Anglia
Department Name: Environmental Sciences

Abstract

Our planet's natural resources face unsustainable demands and there is evidence that current management approaches are failing to move resource use towards a sustainable future. This failure is particularly acute in marine ecosystems where about 95% of fisheries are fully- or over-exploited. A step-change is needed to achieve sustainability, but such change can only be affected if it aligns with consumer demand, real world fishing practicalities, and with sustainable national policies such as the Natural Capital Approach described by the UK's 25 Year Environment Plan. The 'Pyramids of Life' approach to a sustainable future captures and helps to communicate complex relationships between different species, human behaviours, and marine ecosystem functions.

Ecological pyramids represent different size-based trophic levels with the relative scarcity of larger organisms being regulated by well-understood scaling principles based on energy flow from smaller prey. Human needs can also be represented in hierarchical pyramids where lower level physiological needs (e.g. need for food) must be satisfied before higher level needs (e.g. need for self-esteem) can influence behaviour (e.g. value systems). If presented together, information from such pyramids would allow stakeholders to understand complex and dynamic systems and their interdependencies, contribute to inform adaptive decision-making and lend itself to efficient and scalable modelling tools based on existing datasets

The problem for the UK's marine resources is that fisheries management agreements typically use metrics which are based, for a given species, on the number of tonnes landed above some given minimum size. This can distort the size structure of naturally productive pyramids, causing local crashes in populations. It can also be wasteful where catches inevitably encompass many species. Consumer preference and market forces also play a role, promoting "plate-sized" catches and well-known species at the possible expense of more ecologically sustainable alternatives.

We have shown that management which better respects ecological pyramids, and where harvest at a particular size class is proportional to the production at that size class (in units of carbon per year), can be both more productive and surprisingly resilient to external challenges. The challenge is to convert this academic observation into practical reality. To do this, we need to understand the behaviour of consumers, and of fishers, and to identify where change can be commercially viable as well as ecologically sustainable. Again the pyramid concept, this time describing values and behaviours, is helpful. Co-development with our partner organisations has identified key target species and fisheries, and existing datasets, where targeted changes in management can align with both the realities of human behaviour and economic value, and ecological sustainability.

The research combines overlapping expertise in socio-economics and human behaviour (University of East Anglia), ecology and detailed spatio-temporal datasets (Cefas),and mathematics and marine ecology (University of York). Our partners Seafish and Waitrose bring detailed expertise in market dynamics, consumer behaviour and fishing effort, as well as matching our commitment to long-term sustainability. Together, this body of work will provide a multidimensional perspective of the value of marine ecosystems so that future management interventions are based squarely on what is sustainable.

Publications

10 25 50
 
Description The project is helping to better understand public preferences for seafood consumption in line with government and public organisations (e.g., NHS) ambition to encourage an increased seafood intake in a more diverse diet. Findings reveal that consumers' preferences are anchored around the so called big five (e.g., salmon, cod, haddock, tina, prawns) but also that sustainability-related aspects can have a role in steering consumers' choices. However, we also found that retailers and food outlets' offer is very limited, in fact preventing this switch towards sustainable seafood choices.
Direct investigations with UK consumers (e.g., South West and National Consumer Survey Focus Group with general public (Online)) and engagement activities (e.g., Interactive stand at the Plymouth SeaFest (Plymouth, UK)) reveal a desire to explore a variety of seafood products to support local fisheries and make more nutritional food choices. However, the knowledge of different seafood options and their sustainability scores (e.g., from labels, seafood guides, etc.) is relatively low. Consumers seem to be not fully aware of the potential switches to lesser known but more sustainable/nutritious species and even if some initiatives exist (e.g., retailers, public campaigns), these seem to offer a limited variety of recipes, information on switches, and alternatives, note getting traction or lasting impact. More targeted behavioural interventions might help. For example, behavioural nudges, experiments and information campaigns tested with university students within the project reveal that young consumers are prepared to explore new seafood choices but also that a set of specific policy instruments and tools are necessary to encourage the switch. Therefore, one-size-fits-all policies should be avoided in favour of more fine-tuned actions. In this context, for example, the project showed that while younger consumers would be willing to switch to more sustainable seafood options and diversify their diets, most university canteens lack in offering alternatives. Therefore, policies not only should target specific consumer groups as in this case younger generations, but also target the outlets where they are more likely to make food choices and their procurement processes. Indeed, engagement with university managers highlighted that they often face limited alternatives at the procurement stage which cascades on offer at university canteens.
Exploitation Route Our findings encourage to revise the seafood options for university students and younger students. Findings reveal that younger generations are curious consumers who can be acquainted to demand local, sustainable seafood products. Behavioural interventions can facilitate a transition to a more diverse diet where the two portions of oil fish are in the weekly basket. At the same time, long term effects of behavioural interventions are not well understood, and further research will be needed to understand when seafood preferences become consolidated, and nudges or interventions redundant. Furthermore, similar interventions for the general public must be explored and tested to finally support retailers and fishers to revise their production/processing/marketing strategies and support a sustainable management of marine resources.
Sectors Agriculture

Food and Drink

Communities and Social Services/Policy

Creative Economy

Education

Environment

Retail

 
Description The publication Dixon et al. (2024) addresses the lack of trust in the fisheries sector, and it has been featured in two articles in Fishing News (in 2023 and 2024). This highlights how project findings are relevant for current debates and reflect the sentiment in the fisheries sector, stimulating potential support for public organizations to revise and strengthen their cooperation with fishers. An initial impact evidence is the join participation of NNFO and MMO in the panel discussion at the conference EnvEcon 2024 (UK NEE) to reflect on the multidisciplinary perspectives in the sustainable marine management. Furthermore, findings on consumers' interests in diversifying seafood consumption has encouraged the University of East Anglia to revise in January 2024 the weekly canteen menu in the context of its drive to a more sustainable campus. The central canteen on the university campus now offers a different fish recipe each day, moving away from only offering the Friday fish and chips to include mackerel and coley. The initiative also include discount programmes on fish choices and nudge experiments for reducing tuna choices. Initial results are extremely encouraging, pointing to an increased and diverse uptake of fish consumption on campus.
First Year Of Impact 2024
Sector Communities and Social Services/Policy,Creative Economy,Education,Environment,Retail
Impact Types Cultural

Societal

Economic

Policy & public services

 
Description Increasing and diversifying seafood offer at the University of East Anglia campus
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Contribution to new or improved professional practice
Impact The main changes are related to the increased and diversified seafood offer at the campus canteen. The Campus Kitchen (provider of food services on campus) changes recipes, offers, information and outreach strategy to accommodate the project teams' advice and guidance. This can translate in wider societal changes in behaviours and attitudes towards sustainability and health. Evidence of this impact is being collected.
 
Description A big role for small fish in a more sustainable campus food strategy
Amount £1,635 (GBP)
Organisation University of East Anglia 
Sector Academic/University
Country United Kingdom
Start 05/2022 
End 07/2022
 
Description Communicating Sustainability Information: A Case Study of the South West Fisheries
Amount £1,713 (GBP)
Organisation University of East Anglia 
Sector Academic/University
Country United Kingdom
Start 05/2023 
End 07/2023
 
Description Impact Funding - Diversifying seafood choices in the UK: pathways from consumer awareness to changing food policy and industry guidelines
Amount £6,000 (GBP)
Organisation University of East Anglia 
Sector Academic/University
Country United Kingdom
Start 02/2023 
End 07/2023
 
Title University students nudging seafood choices 
Description Pyramids of Life researchers at the University of East Anglia developed and administered a field nudge experiment at cafes at two English universities (UEA and UCL) aimed at nudging students towards more sustainable food options - in and outside university settings. The nudges consist in an information poster and treatment nudging students away from consuming tuna (one of the big 5 fish species considered less sustainable) and towards a more diversified and sustainable food choice. The field experiment was collected in 2023 at UCL and in 2024 at UEA. The resulting dataset contains sales volumes at the cafes where the experiment was carried out. 
Type Of Material Database/Collection of data 
Year Produced 2024 
Provided To Others? No  
Impact The dataset has been analysed to produce policy briefs that have been circulated with University executives and campus managers. The main impact was at UEA where the campus managers decided to change practices at their Campus Kitchen enterprise to provide an increased and diversified seafood offer in the main campus canteen. The data will be further analysed to provide insights at the aggregate level that could have impact for the sustainability of the whole university system and therefore societal attitudes and behaviours. 
 
Title University students seafood consumption survey 
Description Pyramids of Life researchers at the University of East Anglia developed and administered a survey questionnaire in three English universities (UEA, UCL, York) aimed at collecting data on students' preferences, attitudes and barriers to seafood consumption - in and outside the university setting. The data was collected in 2023 with a final sample of over 2000 students at the three universities. the questionnaire was administered using a mixed approach of in-person and online data collection. 
Type Of Material Database/Collection of data 
Year Produced 2023 
Provided To Others? No  
Impact The dataset has been analysed to produce policy briefs that have been circulated with University executives and campus managers. The main impact was at UEA where the campus managers decided to change practices at their Campus Kitchen enterprise to provide an increased and diversified seafood offer in the main campus canteen. The data will be further analysed to provide insights at the aggregate level that could have impact for the sustainability of the whole university system and therefore societal attitudes and behaviours. 
 
Description Pyramid of Life and Marine Management Organisation 
Organisation Department For Environment, Food And Rural Affairs (DEFRA)
Department Marine Management Organisation (MMO)
Country United Kingdom 
Sector Public 
PI Contribution Pyramids of Life researchers at the University of East Anglia and MMO representatives collaborate on using catch and landings data to inform sustainable fisheries management and research. Pyramids of Life researchers are analysing the data within the scope of the project and to develop fisheries/consumption analysis.
Collaborator Contribution MMO representatives of data management participated into engagement meetings and provided insights into fisheries data available. MMO also provided access to aggregate catch and landings data information.
Impact N/A
Start Year 2023
 
Description Pyramid of Life and UKNEE, MMO, NFFO, MCS 
Organisation Department For Environment, Food And Rural Affairs (DEFRA)
Department Marine Management Organisation (MMO)
Country United Kingdom 
Sector Public 
PI Contribution Pyramid of Life collaborated with the UK Network for Environmental Economists, the Marine Management Organisation, the National Federation of Fishermen's Organisations and the Marine Conservation Society on developing, organising and delivering the session at the envecon 2024 conference titled "Multidisciplinary Perspectives for a Sustainable Marine Environment".
Collaborator Contribution The UK Network for Environmental Economists is the main organiser of the envecon conference and supported the logistic/organisational aspects. Representatives from the other organisations involved (MMO, NFFO, MCS) participated to the session as panellists.
Impact Conference session organised at the envecon 2024 (Royal Society, London, UK). The collaboration is multidisciplinary involving environmental economics, marine management, mathematics, ecology.
Start Year 2024
 
Description Pyramid of Life and UKNEE, MMO, NFFO, MCS 
Organisation Marine Conservation Society
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Pyramid of Life collaborated with the UK Network for Environmental Economists, the Marine Management Organisation, the National Federation of Fishermen's Organisations and the Marine Conservation Society on developing, organising and delivering the session at the envecon 2024 conference titled "Multidisciplinary Perspectives for a Sustainable Marine Environment".
Collaborator Contribution The UK Network for Environmental Economists is the main organiser of the envecon conference and supported the logistic/organisational aspects. Representatives from the other organisations involved (MMO, NFFO, MCS) participated to the session as panellists.
Impact Conference session organised at the envecon 2024 (Royal Society, London, UK). The collaboration is multidisciplinary involving environmental economics, marine management, mathematics, ecology.
Start Year 2024
 
Description Pyramid of Life and Waitrose 
Organisation Waitrose Limited
Country United Kingdom 
Sector Private 
PI Contribution Pyramids of Life researchers at the University of East Anglia co-organised and delivered outreach and engagement meetings with Waitrose departments within activities related to the seafood consumption analysis.
Collaborator Contribution Waitrose representatives of various departments (Buyers, Sustainability and Ethics, Trading, Food Development) participated into engagement meetings and provided insights into seafood consumption from a retailer perspective. Waitrose also provided access to aggregate sales data information on seafood products.
Impact Participation in an activity, workshop or similar - Engagement meetings with Waitrose departments.
Start Year 2023
 
Description Article in Fishing News - Do you trust the institutions that govern UK fisheries? 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Article by Max Dixon, MSc student at University College London in the Bartlett School of Environment, Energy and Resources, and supervisee of Pyramids of Life Co-I, Silvia Ferrini, on his research into trust relations between fishers and governing institutions as part of the Pyramids of Life project and MSc dissertation.
Year(s) Of Engagement Activity 2022
URL https://fishingnews.co.uk/news/do-you-trust-the-institutions-that-govern-uk-fisheries/
 
Description Article in Fishing News - How can we trust them? 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Article in Fishing News weekly edition by Max Dixon and Pyramids of Life project members summarising results of research into trust relations between fishers and governing institutions published as research paper in Marine Policy. The publication sparked debate on social media within and beyond the fisheries community and was re-published in other outlets as well.
Year(s) Of Engagement Activity 2024
 
Description Article in Fishing News - We don't trust you? 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Article by Max Dixon, MSc student at University College London in the Bartlett School of Environment, Energy and Resources, and supervisee of Pyramids of Life Co-I, Silvia Ferrini, summarising results of his research into trust relations between fishers and governing institutions as part of the Pyramids of Life project and MSc dissertation.
Year(s) Of Engagement Activity 2022
URL https://fishingnews.co.uk/news/we-dont-trust-you/
 
Description Article in Global Seafood Alliance - Building trust: How researchers are charting the post-Brexit course for more sustainable fisheries in the UK. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Article by Bonnie Waycott covering the work in Pyramids of Life through interviews to Bryce Stewart, Max Dixon and Gaetano Grilli. The article summarised research on fishers' trust in the UK and the role of fisheries management after Brexit.
Year(s) Of Engagement Activity 2024
URL https://www.globalseafood.org/advocate/building-trust-how-researchers-are-charting-the-post-brexit-c...
 
Description Conference session organised at the envecon 2024 (Royal Society, London, UK) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The Pyramids of Life project organised and delivered a conference session titled "Multidisciplinary Perspectives for a Sustainable Marine Environment" at the envecon 2024. The envecon conference is one of the most relevant environmental economics conferences in Europe and brings together environmental economists and multidisciplinary researchers with practitioners and decision-makers in academia, consultancy, policy, business, and the third sector. The session included Pyramids of Life project members as speakers/presenters and representatives from Marine Management Organisation, The National Federation of Fishermen's Organisations, and Marine Conservation Society as panellists. The session linked fisheries operations, ecological modelling, consumer preferences and policy scenarios to highlight practical sustainability solutions and discuss the usefulness of research approaches for decision makers from public and private sectors, and sparked discussion with the audience and outreach on social media.
Year(s) Of Engagement Activity 2024
URL https://www.uknee.org.uk/envecon-2024
 
Description Eastern Arc Podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact Project members from University of East Anglia (Grilli), University of Essex (Shurety), and Cefas (Schratzberger and Thompson) recorded a podcast hosted by the Eastern Arc Consortium, a strategic collaboration between the universities of East Anglia, Essex and Kent, aimed at introducing and explaining key aspects of the Pyramids of Life project to a lay audience.
Year(s) Of Engagement Activity 2021
URL https://easternarc.ac.uk/news/new-podcast-released-pyramids-of-life/
 
Description Engagement meetings with Waitrose departments 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A total of 17 engagement meetings with different departments' representatives (managerial and advisory level) at Waitrose were organised between July and August 2023 with the aim of presenting the Pyramids of Life project, seeking feedback on project activities (in particular the consumer survey) and further collaboration. The Waitrose departments involved were Sustainability & Ethics, Trading, Food Service Development & Delivery, Buyers. Waitrose representatives offered insights into seafood consumption which were used to inform and shape the consumer analysis work within the project.
Year(s) Of Engagement Activity 2023
 
Description Guest lecture at Master Programme on Business and Sustainability (UCL) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact The UEA team and Dr Silvia Ferrini presented preliminary results of the sustainable seafood consumption research developed within Pyramids of Life to postgraduate researchers.
Year(s) Of Engagement Activity 2024
 
Description Interactive stand at the Plymouth SeaFest (Plymouth, UK) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact The Pyramids of Life Project participated in the SeaFest, an annual seafood festival based in Plymouth, to present research on sustainable seafood consumption. Through the use of interactive games, infographics and surveys, the team were able to engage in discussions with the public and gain insight into current levels of sustainability awareness in the region.
Year(s) Of Engagement Activity 2023
URL https://cserge.uea.ac.uk/blog/cserge-at-the-seafest/
 
Description National Consumer Survey Focus Group (UEA, Norwich, UK) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The purpose of this focus group was to steer the development of the Pyramids of Life national consumer survey targeting UK consumers.
Year(s) Of Engagement Activity 2022
 
Description National Consumer Survey Focus Group with general public (Online) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact The purpose of this focus group was to steer the development of the Pyramids of Life national consumer survey targeting UK consumers. This focus group was part of a number of focus groups to inform the development of the national survey. This focus group targeted a general consumer group, was carried out online, and comprised participants from a wide range of locations across England. The focus group sparked discussion and offered insights into seafood consumption habits of the general population and findings where used to further develop the consumer surveys/analysis.
Year(s) Of Engagement Activity 2023
 
Description National Consumer Survey Focus Group with students (UCL, London, UK) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Postgraduate students
Results and Impact The purpose of this focus group was to steer the development of the Pyramids of Life national consumer survey targeting UK consumers. This focus group was part of a number of focus groups to inform the development of the national survey. This focus group targeted university students to specifically gather insights from younger generations. The focus group sparked discussion and offered insights into seafood consumption habits of the younger generations and findings where used to further develop the consumer surveys/analysis.
Year(s) Of Engagement Activity 2023
 
Description Presentation at the 8th Workshop on Non-Market Valuation (WONV) - "Non-Market Valuation and Decision Science" 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The UEA team and Ellen McHarg presented the research on sustainable seafood consumption in the South West of England during the international Workshop on Non-Market Valuation (WONV) that took place at the Leeds University Business School (UK) on the 13th-14th of June 2024.
Year(s) Of Engagement Activity 2024
URL https://www.wonv.fr/past-editions/2024-leeds
 
Description Presentation at the ESRC funded Festival of Social Sciences 2023 (UCL, London, UK) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact In October 2023, the Pyramids of Life project work on university sustainable seafood consumption was presented at the Festival of Social Science by project associates at UCL. The event started a collaboration between UCL and UEA within the Pyramids of Life project remit to co-organise other outreach and engagement events.
Year(s) Of Engagement Activity 2023
URL https://festivalofsocialscience.com/events/sustainable-consumption-and-behavioural-economics/
 
Description Presentation at the London Group meeting on marine ecosystem services and accounting 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The UEA team and Dr Silvia Ferrini presented a poster about complexity of tracing and measuring fisheries values in ecosystem accounting.
Year(s) Of Engagement Activity 2024
URL https://seea.un.org/sites/seea.un.org/files/session_10_poster_ferrini_et_al.pdf
 
Description Talk at International Maritime Organisation (London, UK) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Talk by UEA postdoc Gaetano Grilli including discussion of Pyramids of Life project.
Year(s) Of Engagement Activity 2022
 
Description Talk at SMMR annual conference (Bristol, UK) titled 'Designing interventions to support sustainable fisheries' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Discussion of the socio-economic work that underpins the Pyramids of Life project.
Year(s) Of Engagement Activity 2022,2023
URL https://pyramidsoflife.york.ac.uk/blog-newsletters
 
Description Talk at SMMR annual conference (Bristol, UK) titled 'Seafood consumption habits in younger generations: preferences, nudges and behavioural insights' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Samuel Barker (UEA) shared results from his Masters research on consumer behaviour and preferences in relation to seafood consumption at three UK universities - UEA, UCL and University of York.
Year(s) Of Engagement Activity 2023
URL https://www.smmr.org.uk/annual-conference-breakdown/
 
Description Talk at XI Workshop on Institutions (Corsica, France) on Individual Behaviour and Economic Outcomes 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Keynote talk by UEA PI, Silvia Ferrini
Year(s) Of Engagement Activity 2022
URL https://crenos.unica.it/crenos/events/xi-workshop-institutions-individual-behaviour-and-economic-out...
 
Description Webinar for UK Network of Environmental Economists, titled 'Seafood Consumption Habits in Younger Generations: Preferences, Nudges, Behavioural Insights' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Dr Gaetano Grilli and Samuel Barker (UEA) shared findings from recent survey work at UCL, UEA, and UoY to examine students' seafood consumption behaviour, and discussed results of a campus canteen nudge experiment at UEA.
Year(s) Of Engagement Activity 2023
URL https://www.tickettailor.com/events/uknee/950565
 
Description Workshop on practical application of a Q-method approach in marine resource management at the SMMR Annual Conference (Bristol, UK) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The UEA team and Pyramids of Life project members organised a workshop to present and discuss protocols and tools to design, analyse and interpret qualitative responses collected with the Q-method. The seminar was made relevant for the participants asking them to take part in a Q-method exercise prior to the workshop. Responses were then used as case study for the data preparation, analysis, and interpretation of results. During the workshop participants were introduced to the routine in R Studio and open access Q-method tools that can facilitate the application of the method in their research.
Year(s) Of Engagement Activity 2024
URL https://www.youtube.com/playlist?list=PLkYlYCLV0LsxNgZXUoASxLEPUzO5-n1rJ
 
Description Workshop on seafood consumption at the SMMR annual conference (Bristol, UK) titled "Sustainable seafood consumption and value chains: Opportunities and barriers" 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The workshop was held during the SMMR annual conference in Bristol, UK with ~25 participants from academia, policy, third sector and industry. The workshop was to inform the development of the Pyramids of Life national survey targeting UK consumers and discuss the knowledge gaps identified in the Defra Evidence Statement on 'Barriers and drivers of seafood consumption in the UK'. The workshop sparked discussion and offered insights into expert judgement of seafood consumption and findings where used to further develop the consumer surveys.
Year(s) Of Engagement Activity 2023