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Branded Content: Media and Marketing Integration

First Author: Hardy J

Attributed to: Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Type: Book Chapter

Edition: Fourth

Book Title: The Advertising Handbook (2018)

Page Reference: 102-122

ISBN: 9781138678835