How to design good experiments in marketing: Types, examples, and methods (2021)
Attributed to:
Consumer Data Research Support Service (CDRSS)
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2021.08.007
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2021.08.007
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management