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Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data (2022)

First Author: Mansilla R

Attributed to: Neo-demographics: Opening Developing World Markets by Using Personal Data and Collaboration funded by EPSRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1109/bigdata55660.2022.10021062

Publication URI: https://api.elsevier.com/content/abstract/scopus_id/85147957099

Type: Conference/Paper/Proceeding/Abstract