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Challenges in Using a Mixed-Method Approach to Explore the Relationship Between Big Data Analytics Capabilities and Market Performance (2023)

First Author: Olabode O

Attributed to: Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.4135/9781529669398

Publication URI: http://dx.doi.org/10.4135/9781529669398

Type: Book