Nottingham Trent University and Baxter Freight Limited KTP 22_23 R1
Lead Participant:
NOTTINGHAM TRENT UNIVERSITY
Abstract
To implement a customer and value centred marketing strategy, with the underpinning embedding of culture change. To embed the innovative and strategic use of digital marketing tools, solutions and brand development.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| NOTTINGHAM TRENT UNIVERSITY | £173,758 | £ 116,418 |
Participant |
||
| BAXTER FREIGHT LIMITED | ||
| INNOVATE UK | ||
| KTN LTD | ||
| NOTTINGHAM TRENT UNIVERSITY |
People |
ORCID iD |
| Joshua Woods (Project Manager) |