Pick & Mix: A mobility service for 16-25 year olds that outshine the car
Lead Participant:
ESP SYSTEX HOLDINGS LTD
Abstract
‘Pick&Mix’ will be a mobility service for 16-25 year olds created by young people, for young people. It will be
designed by a team of volunteers selected from the 620,000 members of Young Scot (the Scottish youth
information & citizenship charity) in collaboration with designers, user experience experts, technology services
companies, behavioural experts and the public sector. Pick&Mix will reduce the need or desire for car
ownership. Imagine a 19 year old using the Pick&Mix app, ‘Mobility Insight Tool’ or webchat and being shown
how integrated options (e.g. car club + bus + walk) are perfect for his lifestyle. His Young Scot card becomes his
bus pass, car club token and reward card. Multi-modal, end-to-end journeys will thus be enabled and enhanced
within this 24-month project. The design and functions of the service will be guided by the young participants
to ensure it fits with the true needs of users. The project has the potential for a strong commercial return and
options will be developed to deliver a sustainable business model. The project will model the potential impacts
of the service and explore the opportunities for creating similar services targeted at alternative user segments.
designed by a team of volunteers selected from the 620,000 members of Young Scot (the Scottish youth
information & citizenship charity) in collaboration with designers, user experience experts, technology services
companies, behavioural experts and the public sector. Pick&Mix will reduce the need or desire for car
ownership. Imagine a 19 year old using the Pick&Mix app, ‘Mobility Insight Tool’ or webchat and being shown
how integrated options (e.g. car club + bus + walk) are perfect for his lifestyle. His Young Scot card becomes his
bus pass, car club token and reward card. Multi-modal, end-to-end journeys will thus be enabled and enhanced
within this 24-month project. The design and functions of the service will be guided by the young participants
to ensure it fits with the true needs of users. The project has the potential for a strong commercial return and
options will be developed to deliver a sustainable business model. The project will model the potential impacts
of the service and explore the opportunities for creating similar services targeted at alternative user segments.
Lead Participant | Project Cost | Grant Offer |
---|---|---|
ESP SYSTEX HOLDINGS LTD | £144,810 | £ 72,405 |
  | ||
Participant |
||
ROUTE MONKEY LIMITED | £51,484 | £ 36,039 |
INNOVATE UK | ||
THE MUDLARK PRODUCTION COMPANY LTD | £26,662 | £ 18,663 |
JMP CONSULTANTS LTD | £14,450 | £ 8,670 |
NATIONAL ENTITLEMENT CARD PROGRAMME OFFICE - DUNDEE CITY COUNCIL | £16,909 | £ 16,909 |
YOUNG SCOT ENTERPRISE | £136,346 | £ 136,346 |
SYSTRA LIMITED | £17,898 | £ 8,949 |
People |
ORCID iD |
David Smith (Project Manager) |