The Role of Social Learning in solving cooperative dilemmas.

Lead Research Organisation: Durham University
Department Name: Anthropology

Abstract

Individuals may solve problems using their own innovation or by learning from others. Empirical investigations of social learning have focussed on the solving of technological tasks in animals including humans. However, relatively little work has addressed how learning from others may be employed in social behaviour,
where individuals may need to decide whether or not to cooperate with others. Meanwhile, in cooperation research, studies of how people solve these kinds of social dilemma tasks have often conspicuously failed to predict individual behaviour. This project will apply conceptual and empirical advances made in the field of social learning to understanding behaviour in social dilemma tasks. Our key aims are: (1) to investigate what role social learning plays in determining behaviour in social dilemmas; (2) to define the characteristics of those individuals who tend to be copied; (3) to investigate how people can use social learning in the context of reputation building where only long term behaviour is strategic; and (4) to investigate the interaction between influencing others through punishment and learning from others. We will employ computer-based economic experimental games incorporating social dilemmas, in which there is a conflict between personal and group gain. The project will be significant in advancing our understanding of social behaviour, particularly in cooperative dilemmas, by drawing on parallel developments in the field of social learning. This will help us to understand human uniqueness in two key areas: how humans maintain their extraordinary large-scale cooperation, and its relevance to the apparently unique extent of culture and particularly cumulative culture, in humans.

Studentship Projects

Project Reference Relationship Related To Start End Student Name
ES/P000762/1 01/10/2017 30/09/2027
1929702 Studentship ES/P000762/1 01/10/2017 31/12/2021 Robin Watson
 
Description Through my 3 studies (2 online experimental, 1 applied field study) I have found some evidence that individuals are influenced by social learning and social information in their cooperative decision making. Throughout, I focused on 3 strategies: payoff bias (copy trait or individual who is more successful than you), conformity (copy the most frequently expressed trait) and prestige bias (copy an individual of high status or who is generally skilful).

In short, where possible, individuals preferred to use a payoff bias to copy uncooperative behaviour. I found very little evidence for the use of prestige. The field study, in the context of sustainable behaviour, found that individuals were influenced by the environmental norms of others around them, providing indirect evidence for conformity. They were also more strongly influenced by friends and peers or those with specialist knowledge than other groups of individuals. More generally, individual variation in cooperative tendencies was a stronger predictor of behaviour than was the effect of social learning. I also investigated the possibility that spiteful (costly to me, costly to you) behaviour may be socially influenced. This study also showed little evidence that spiteful behaviour was copied. Instead, participants were generally altruistic. However, there was some indication that participants copied altruistic behaviour irrespective of information source (successful individual versus majority of individuals).

These results are interesting theoretically, as they advance our understanding of how and why cooperative behaviour may have evolved within human groups. Practically, they may help inform the design of interventions to promote real life cooperative behaviour. For instance, the finding that prestige was not influential for sustainable behaviour (but friends and knowledgeable individuals were) is potentially helpful when designing targeted interventions to increase the uptake of such behaviour. Additionally, the negative influence of payoff bias observed in an experimental context highlights the need to avoid mention of the "payoffs" of a given behaviour. Otherwise, this risks participants copying behaviour that is easier or less costly. In the case of sustainability, this is usually less environmentally friendly behaviour.
Exploitation Route The studies I presented in my thesis could be taken forward in a number of ways. Specifically, grant more focus to the role of individual differences in social information use. Funding and time limitations meant I was not able to address this as fully as I would have liked to. Secondly, further test and investigate social learning in applied cooperative contexts. Including, but not limited to, environmental sustainability.
Sectors Communities and Social Services/Policy,Energy,Environment,Government, Democracy and Justice

 
Description Arizona state University visit, collaboration and training 
Organisation Arizona State University
Country United States 
Sector Academic/University 
PI Contribution I did not directly contribute to ASU or the academic kind enough to host me for my visit.
Collaborator Contribution The host partner at ASU provided specialist research training on software called "Dallinger" which will / has been used by myself to conduct a substantive online experiment. The software handles the running of the experiment and the recruitment and paying of participant, speeding up data collection tremendously. My host at ASU provided personal training to myself as well as provided finance for my accommodation costs while in Arizona. I stayed in Arizona for 2 months, but he continues to provide support via email and Skype when needed.
Impact No published outcomes yet.
Start Year 2019