Future Passenger: Mobile, Outdoor, Locative Media - A Study of Mixed Reality Narrative, Interface and Content for Public Transport
Lead Research Organisation:
University of Liverpool
Department Name: Architecture
Abstract
My practice-based research (funded by the AHRC) aims to create new knowledge in relation to the use of mixed reality to engage with passengers on public transport. I am focussing on how this technology creates new opportunities to connect to the locations we travel through. Furthermore, I am drawing comparisons with the impact of the introduction of the railways on public transport in the eighteenth century.
The same technologies fuelling mobile mixed reality (5g, AI, machine learning) are also revolutionising smart personal transport as we shift from car ownership to mobility services. I have identified a gap in the knowledge around applying creative applications to this context and in a world of transport services, new creative ways to differentiate these services will be commercially and socially valuable.
The same technologies fuelling mobile mixed reality (5g, AI, machine learning) are also revolutionising smart personal transport as we shift from car ownership to mobility services. I have identified a gap in the knowledge around applying creative applications to this context and in a world of transport services, new creative ways to differentiate these services will be commercially and socially valuable.
People |
ORCID iD |
| Richard Koeck (Primary Supervisor) | |
| Alastair Eilbeck (Student) |
| Title | Fantasia Express , Augmented reality and locative media app for train passengers |
| Description | Fantasia Express looked at applying immersive and mixed reality technology to the passenger experience on a moving train carriage. To connect passengers to the locations they are travelling through in entertaining and engaging ways. To provide a shared experience for families or groups that engage with the solution and ultimately make travelling by train a richer and more enjoyable experience. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2019 |
| Impact | Received a lot of industry and academic interest in the project |
| URL | https://vimeo.com/328023473 |
| Description | Maritime augmented reality, as a tool for immersive experiences for ferry and cruise operators between the UK and Ireland, creating new commercial opportunities for the marketing, advertising and tourism sectors |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | There are a variety of service owners within both the Ferry and Cruise market between the UK and Ireland. Their service offer, ranges from functional price driven travel to luxury high end experiences on cruises. Although their investment in immersive experiences and the opportunities vary as much as the markets they operate within, it is clear that these are both growing sectors with a need for entertainment, storytelling and engagement. The number of short sea international ferry journeys in the UK alone is 20.5 million and the global cruise industry generated an estimated revenue of 39.6 billion U.S. dollars in 2015, The passenger numbers of the global cruise market reached 27.4 million in 2016 and capacity is expected to continue to grow1. It's a huge market, and a huge opportunity for new kinds of onboard entertainment. This represents a significant global market for the development of a scalable world class entertainment experience, which would lead to the creation of new opportunities for ferry and cruise operators, content makers as well as new commercial possibilities for the marketing, advertising and tourism sectors. The research presented in this paper informs the design specification and design thinking for a new AR Platform specifically developed for the maritime sector, aimed at Ferry and Cruise passengers. Working with users, ferry and cruise operators, and other stakeholders to analysis, design and determine the focus for a new immersive product for the maritime transportation sector with a focus on onboard entertainment experiences for ferry and cruise passengers. Hyper-localised content delivery requires deep customer insight in context of their current behaviours. This paper reports insights and mapping of current and future desires/needs/ behaviours of end-users and other stakeholders so that the proposed digital platform can offer context relevant, connected and tailored AR content delivery that supports user, as well as business, needs. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Part of a panel on main stage at Augemented world congress in Munich |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Part of a panel at AWE 2019 in Munich, along with Audi and Holoride. XR goes mobile |
| Year(s) Of Engagement Activity | 2019 |
| URL | https://www.awexr.com/eu-2019/agenda/607-xr-goes-mobile-from-content-to-deployment |