Glasgow Caledonian University and Scottish Tourism Alliance
Lead Participant:
GLASGOW CALEDONIAN UNIVERSITY
Abstract
To develop strategic tourism marketing expertise to drive new approaches to co-ordinated marketing and social media into Scottish Tourism Alliance which will transfer through their network to enhance new tourism into the Scottish Heritage sector.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| GLASGOW CALEDONIAN UNIVERSITY | £112,385 | £ 75,298 |
People |
ORCID iD |