The University of Abertay Dundee and Mackie's Limited

Abstract

To embed the knowledge to develop and implement a systematic New Product Development process ensuring Mackie's diversified and expanded new range of products are developed and launched in a timely fashion delivering the forecasted sales and profits.

Lead Participant

Project Cost

Grant Offer

 

Participant

UNIVERSITY OF ABERTAY DUNDEE

People

ORCID iD

Publications

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