Bristol and Bath By Design

Lead Research Organisation: University of the West of England
Department Name: Fac of Arts Creative Ind and Education

Abstract

The primary academic design institutions in the Bristol and Bath region (UWE, and the universities of Bath Spa and Bristol) will collaborate in order to undertake a comprehensive analysis of the value and impact of design in the region. Using quantitative and qualitative methods, the team will strive to articulate the social and economic value of design, in addition to an assessment of the nature and quality of the regional design networks. Working in collaboration with REACT, West of England Design Forum (WEDF), Bristol Media, Creative Bath and The West of England Local Enterprise Partnership (WLEP), the three universities will provide a unique knowledge base that affords a deep understanding of the distinctive nature and characteristics of design in the Bristol and Bath region. The partner institutions' design academics will also exploit their networks with other regional HEIs including Bath University (Architecture & Engineering) and the University of Gloucestershire to provide consultative input into the project. A combination of approaches and methods drawn from both the social sciences and arts and humanities will enable the project team to move beyond the raw statistical sector mapping that has occurred to date through analysing the importance of the region's unique cultural heritage, the social, historical and cultural context within which designers operate. In this way, the project will create a robust framework for the understanding and evaluation of design in the region whose finding will benefit the research councils, the government, HEIs and industry.

Planned Impact

The impact of this research project will have wide reaching benefit for the region. A fully developed profile of design industry in the region mapping how design practice enhances broad aspects of the socio-economic landscape. Its cultural and economic analysis will be of great value to our partners, funders and regional agencies. It will provide information to cover the basic gaps in available data from the Office of National Statistics (ONS), which does not currently collect comprehensive data about the design industry and occupations in the widest possible sense. The project will generate robust hard factual data and case studies that will support existing anecdotal evidence. It will have the potential inform the ways in which the ONS map the SME (small and medium enterprises) element of design industry, and design roles in the 'non-creative' industries, such as engineering and aerospace. This research will enable the region's design profile and its influence to become more visible nationally and internationally. This has the capacity to attract more design and creative-led businesses and talent to the Bristol/Bath area.

More widely, the impact of the project will directly support the vision and business development of the project partners and other related organisations in the region. For example, the LEP supports business growth of key sectors: creative and media (national lead); advanced engineering, aerospace and defense (national lead); micro-electronics and silicon design; environmental technologies and marine renewables; and tourism - all of which involve the design disciplines. It will also drive innovation and creativity and the development of new technologies, products and services in 3 main ways: People, Local Business and Place. LEP partners are working together to support: 95,000 new jobs by 2030; 3.4% annual growth by 2020; £1+ billion private sector investment over the next 3 years; well-motivated workforce with the skills business needs; an thereby provide foundations for a long-term sustainable economy. We believe that design will play a major role in the region's future development and the project will help in that process by providing accurate statistical information and a qualitative analysis of the design ecology.

The project will increase regional capacity in multidisciplinary research specifically across multiple design and business disciplines through the collaborative development of the research team (Research Fellows, Associates, Administrator), providing transferable skillsets and expertise applicable to both industry and academia. The research will also produce recommendations for a 'toolkit' document that will highlight the ways in which regional economies can establish policy, investment and planning frameworks to enhance the value in their design-led creative industries. This type of shorter action-oriented publication (typically aimed at regional policy level, LEPs, local authorities, regional investment agencies) has the capacity to provide research findings during the course of the project that could enable policymakers to make a difference by describing the value of the local design communities.
 
Title BBXD Design APP 
Description The BBxD Mapping App enables information about design companies and their location to be available online. It plots where designers work and shows clusters and the range of activity in the region. It shows design in the region to outsiders and reveals it more clearly to its insiders. In creating the content we checked and quality controlled all the information we already had and then used data mining techniques to locate additional enterprises. Company names, postcodes and website addresses have been found, checked and listed. The app also allows designers to identify themselves and the project will encourage them to do this by promoting the app. 
Type Of Art Artefact (including digital) 
Year Produced 2016 
Impact So far there are over 3300 entries. The information can be searched and displayed in different ways. The Design APP was launched at The Everyman Theatre in Bristol on the 1st November 2016 110 people attended the free event, which included a lecture, launch of the BBXD film and Design App. The APP is available on Apple store and Google https://appadvice.com/app/bbxd-app/1169445424 https://play.google.com/store/apps/details?id=org.bristolbathdesign.bbxdapp&hl=en_GB 
URL https://appadvice.com/app/bbxd-app/1169445424
 
Title BRISTOL AND BATH BY DESIGN 
Description A range of designers were interviewed by Research Fellow Ellen Hughes to ask "what is design?" designers included Adrian Landa from Rotork, Roy Quilliam BMT Defence, Richard Bendall from Rennishaw, Peter Hawkins from Taxi, Mike Harvey from Amalgam, Ingrid Chauvet from RISE, to discuss and explore the value of Design in the Bristol and Bath region. Length of Film 4.20 Filmed by Fabian Martin and Michael Sides Edited by Bronwyn Harvey Photography by Max McClure 
Type Of Art Film/Video/Animation 
Year Produced 2016 
Impact The film was launched at The Everyman Theatre in Bristol on the 1st November 2016 110 people attended the free event, which included a lecture, launch of the BBXD film and Design App. 
URL https://vimeo.com/190696874
 
Title Dr Glenn Parry Discusses Value 
Description From the larger film interviews, key members of the academic team explain aspects of the project in more detail 1st November Filmed by Fabian Martin and Michael Sides Edited by Bronwyn Harvey 
Type Of Art Film/Video/Animation 
Year Produced 2016 
Impact Since launched 4 months ago this film has been watched 10 times. 
URL https://vimeo.com/189774371
 
Title Dr Glenn Parry on Enterprise Imaging 
Description Dr Glenn Parry explains the role of Enterprise Imaging in the Bristol and Bath by Design research project. Length of film 1.28 Filmed by Fabian Martin and Michael Sides Edited by Bronwyn Harvey 
Type Of Art Film/Video/Animation 
Year Produced 2016 
Impact The film was published in November 2016 and has received 47 downloads 
URL https://vimeo.com/189774360
 
Description Research was reported in an article in Design Week by Aimée McLaughlin (November 8, 2016 9:32 amhttps://www.designweek.co.uk/issues/7-13-november-2016/bath-bristol-based-designers-productive-rest-england-wales), describing how design businesses in the region have a 3-5% higher turnover of income on average than similar businesses elsewhere in England and Wales. Also referenced in government Industrial strategy green paper, that Bristol has been the only other core city to consistently enjoy higher productivity than the national average (January, 2017 p.108, https://beisgovuk.citizenspace.com/strategy/industrial-strategy/supporting_documents/buildingourindustrialstrategygreenpaper.pdf)As part of the Festival of the Future City, Bristol Cultural Development Agency, a panel comprising designers, academics and SMEs considered "What is the Value of Design to the City?" Jon Dovey, Merle Hall, Mike Harvey, Ellen Hughes, Glenn Parry, Nat Roberton and Anita Taylor (19th October 2017, Arnolfini https://www.futurecityfestival.co.uk/events/what-is-the-value-of-design-to-the-city)
First Year Of Impact 2017
Sector Creative Economy,Manufacturing, including Industrial Biotechology,Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description Gavin Copeland Assistant Director, Impact of Science and Research, Dept for Business, Energy and Industrial Strategy
Geographic Reach National 
Policy Influence Type Implementation circular/rapid advice/letter to e.g. Ministry of Health
Impact In certain sectors, for example aerospace or pharmaceuticals, where there exists a structured and mapped supply chain, corralled by large corporations who invest in long term stable relationships measured in years and decades, it has been possible, with effort, to estimate the value of the interactions and relationships with the scientific and technological research base. It is much more challenging to capture such value for aspects such as design (or indeed the wider creative industries or digital sectors) where, rather than a stable chain, there is an ever evolving pool of loosely connected businesses, many of whom are small, and whose relationships evolve, develop and complete in weeks and months (and perhaps a few years). We know through personal experience, anecdote and by case study that the connections to and within the design community, and corresponding research and academic communities, are vital and significant and that the reasons for their presence in Bristol and Bath are broad. However, the variety, scale of granularity and time sensitive nature of the relationships defies capture by top down methodologies developed for other sectors. In working to understand the cultural and economic value of Design, BBxD have demonstrated better evidence based methodologies and focussed on building an understanding of how the value and characteristics of these key relationships from the bottom up - not just in terms of business and economics, but by examining the interaction with wider characteristics in terms of cultural, social, geographic and historical roots.
 
Description Statement in 2017 Green paper on Building our Industrial Strategy, it states that In England, Bristol has been the only other core city to consistently enjoy higher productivity than the national average.
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://beisgovuk.citizenspace.com/strategy/industrial-strategy/supporting_documents/buildingourindu...
 
Description PhD Studentship
Amount £57,800 (GBP)
Organisation University of the West of England 
Sector Academic/University
Country United Kingdom
Start 01/2017 
End 07/2020
 
Description AHRC Future of Design Symposium 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The panel has a 50 minute slot in the agenda, and the format involved a brief introduction from Prof Andrew Prescott, who was chairing the discussion, followed by 5 minutes for each panel member to share their thoughts on the role of design in innovation and the future opportunities for design research. This will form a provocation for a wider discussion with the audience, mostly comprised of AHRC funded Design researchers. Panel: Andrew Prescott (chair), Graham Hitchen, Georgina Follett, Rachel Cooper, Adrienne Noonan
Year(s) Of Engagement Activity 2015
 
Description #IDesignHere Event with West of England Design Forum 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Wednesday 8 July 2015, at Open Space Bristol
Bristol and Bath by Design and the West of England Design Forum invited designers to celebrate design in the region.

Building on the momentum of the #IDesignHere social media campaign, the two organisations joined forces and share some of the brilliant stories behind #IDesignHere. The event invited 8 people working in design, to talk about why they design in Bristol and Bath.
Year(s) Of Engagement Activity 2015
URL http://www.bristolbathdesign.org/west-of-england-design-forum-event-i-design-here
 
Description Bristol & Bath by Design Launch / Watershed First Friday 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Project launch to 80 key stakeholders, partners and industry at the Watershed, Bristol. Followed by First Friday (monthly event) with approx 200 attendees
Year(s) Of Engagement Activity 2014
 
Description Bristol Bright Night 2015 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Researchers from UWE and the University of Bristol took over all three floors of At-Bristol to showcase their work with an entertaining selection of hands-on activities. A collaboration between Festival of Nature, UWE and University of Bristol, the event is part of the prestigious annual Europe-wide Researchers' Night programme. European Researchers' Night is funded by the EU Commission. The event was a huge success, in total we were joined by over 1,500 members of the public, who we hope left inspired by the fantastic research going on in their own city. Bristol & Bath by Design researchers designed and delivered activity engaging younger audiences and their guardians in the historical aspects of the region's design. Children were asked to surmise whether items were designed in Bristol and Bath, what if given they chance they would design and to draw their designs. This sustained activity gives our research time to talk to guardians about the research and extend the current reach of the project. It builds on our current #idesignhere engagement programme, which we have used to encourage designers to share their workspaces with us (please search for the hashtag on twitter, #idesignhere).
Year(s) Of Engagement Activity 2015
URL http://www.bnhc.org.uk/bristol-bright-night/highlights-and-gallery/
 
Description Bristol and Bath by Design Launch / Holburne Museum Bath 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Project launch to 40 key stakeholders, partners and industry at the Holburne Museum, Bath.
Year(s) Of Engagement Activity 2014
 
Description Bristol and Bath by Design report launch The Swan at Shakespeare's Globe London, 3 November 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Event introduced by Stephen Miller of Design council. Presentations made by Carinna Parraman (UWE), Ellen Hughes (UWE) and Jon Dovey (UWE).
Attendees included:
Paul Appleby VID / Bristol Media,
Gavin Copeland Dept of Business, Energy and Industrial Strategy
Deborah Dawton Design Business Association
Helen James Intellectual Property Office
Andrew Major Creative Industries Federation
Anna Traylor West of England Design Forum
Philip Walker Department for Business Energy and Industrial Strategy
Zena Wood University of Greenwich

Report was launched via http://www.bristolbathdesign.org/findings/
Press release included http://info.uwe.ac.uk/news/uwenews/news.aspx?id=3502

Also included in:
https://www.designweek.co.uk/issues/7-13-november-2016/bath-bristol-based-designers-productive-rest-england-wales
http://www.ahrc.ac.uk/newsevents/news/design-goes-west
Year(s) Of Engagement Activity 2016
URL http://info.uwe.ac.uk/news/uwenews/news.aspx?id=3491
 
Description Celebrating #IDesignHere 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact On July 8th, Bristol and Bath by Design and the West of England Design Forum joined forces to present #IDesignHere - an evening of talks, Pimms and live-illustration at OpenSpace. We invited speakers from a range of different industries to respond to the #IDesignHere brief either by sharing their workspaces or what keeps them designing in the region.
Year(s) Of Engagement Activity 2015
URL http://www.bristolbathdesign.org/celebrating-idesignhere/
 
Description Façade and Fact: Design Cultures of Bath & Bristol, 1700 to the Present 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact This collaborative symposium took place at Holburne Museum, Bath on 11th September 2015.

The objective of the event was to gain insights as to why designers and design-led industries live and work in the Bristol and Bath region and what it really means to be here today. However, the desire to design here is not a new one and this region has been a place for making and building for centuries. Paralleling the focus of the Bristol & Bath by Design research project, Façade and Fact: Design Cultures of Bath & Bristol, 1700 to the Present explored both the perceived and actual design identities of the region, as well as traced the social and cultural histories that have helped to establish Bristol and Bath as places for design and industry.

Presentations were spread across a wide range of disciplines, subject matter and themes, all of which came together to form a picture of how and why Bath and Bristol have remained places of design, ideas and industry over the last three centuries. They raised countless questions for discussion, opening a dialogue about the future of design and creativity that is a long way from ending.
Year(s) Of Engagement Activity 2015
URL http://www.bristolbathdesign.org/a-retrospective-view-of-facade-and-fact-design-cultures-of-bath-bri...
 
Description Interim Findings event Roman Baths and Pump Room, Bath 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Tuesday 19th April. Academic reporting of interim findings Roman Bath and Pump Room, Bath by Anita Taylor (Bath Spa) Ellen Hughes (UWE), Kayla Rose (Bath Spa).
Invitation to interviewees to attend the interim findings and celebration. Each delegate was given a copy of the interim report. Supported through Twitter @BBxD_ and published through website www.bristolbathdesign.org The event was recorded and filmed, delegates also questioned in preparation for the final BBXD filmed.
80 people attended.
Year(s) Of Engagement Activity 2016
 
Description Interim Findings, Engine Shed Bristol 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Academic reporting of interim findings at the Engine shed, by Chris McMahon (Uni Bristol) Adrienne Noonan (UWE), Ellen Hughes (UWE), Jon Dovey (UWE) Glenn Parry (UWE)
Invitation to interviewees to attend the interim findings and celebration.
Followed by celebration of Bristol and Bath by Design at Invisible Circus, 26th April. Each delegate was given a copy of the interim report.
Supported through Twitter @BBxD_ and published through website www.bristolbathdesign.org
The event was recorded and filmed, delegates also questioned in preparation for the final BBXD film.
Year(s) Of Engagement Activity 2016
 
Description This Happened / Event 1: Colston Tower 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This Happened is an international series of events focusing on the stories behind interaction design. Having ideas is easier than making them happen. We delve into projects that exist today, how their concepts and production process can help inform future work. Bristol & Bath by Design co-sponsored a June event at Colston Tower, Bristol with speaker including archtect Zaha Hadid and Aardman Digital's senior designer Gav Strange, both of whom participated in the research project. The project was introduced and information about the project distributed by members of the reserach team to bolster interest in the project and participation in the survey. Audience: 90 design-influencers
Year(s) Of Engagement Activity 2015
URL http://www.thishappened.org/blog/a-view-from-the-top-of-colston-tower
 
Description This Happened / Event 2 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This Happened is an international series of events focusing on the stories behind interaction design. Having ideas is easier than making them happen. The holiday event (a hygge) included speakers Katherine Jewkes - The Rooms, Ivor Williams - Humane Engineering, and Coco Sato - Giant Origami discussing design in their practices - at Loco Klub, Bristol. The Loco Klub is an old railway-workers social club that has stood empty for many years. Along with the ash pits under Temple Meads Station, the club is currently being revived and renewed by the Invisible Circus. The infamous 'Invisibles' have kindly agreed to let This Happened take over their wonderful space for one night only. As event sponsor, Bristol & Bath by Design researchers and co-I Noonan were on hand to talk abou the project. Audience: 200 design-influencers
Year(s) Of Engagement Activity 2015
URL http://www.thishappened.org/events/this-happened-bristol-hygge
 
Description VentureFest 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact UWE Exhibitor (U9), along with Bristol Robotics Lab and Research, Business & Innovation. With 1,200 people coming through the doors of the Engine Shed and Passenger Shed, enticed by the promise of getting to meet top tech innovators and see the technology they are producing, not to mention hearing talks from successful entrepreneurs including the CEO founder of IMDB, the founder of Open Bionics - creators of 3D-printed robotic hands - and SXSW's Director of Technology, there was a real buzz to the whole event.
Year(s) Of Engagement Activity 2015
URL http://venturefestbristolandbath.com/
 
Description Vision Conference 2014 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Vision is a bi-annual creative conference which takes place in Bristol, home to one of the most successful and innovative creative communities in the UK. First produced by Bristol Media (a partner in Bristol & Bath by Design) in 2010, Vision immediately became a regular sold out event and it continues to bring some of the world's most inspiring creative thinkers to the city over two days each year. Its aim is to give delegates a fresh, clear perspective on the current state of our creative sector, and its future. The conference attracts 200+ high-level delegates across the creative sector. Following the project launch, Bristol & Bath by Design was an exhibitor at Vision 2014; co-I A Noonan and project officer J Hoare were on hand to speak to delegates and distribute kits about the project. Bristol & Bath by Design was a topic in a panel discussion (led by Paul Appleby, Chair of Bristol Media) about Creative Vision in Bristo; co-I Noonan was part of the Q&A.
Year(s) Of Engagement Activity 2015
URL http://www.bristolmedia.co.uk/vision-archive
 
Description Watershed Pervasive Media Studio Seminar 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Digital Cultures Research Centre/Pervasive Media Studio.
Year(s) Of Engagement Activity 2015
 
Description What is the Value of Design to the City? 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact This event was hosted as part of the Bristol Festival of the Future City at Arnolfini Bristol, 19th October 2017. The panel - including Jon Dovey (React/ Pervasive Media Studio), Merle Hall (Kinneir Dufort), Mike Harvey (Amalgam), Ellen Hughes (Bristol & Bath by Design), Glenn Parry (UWE), Nat Roberton (Bristol Legible City Project) and Anita Taylor (Bath Spa University) - considered why the Bristol and Bath region has been identified as the most significant area for design outside of London and why they designed here.
Year(s) Of Engagement Activity 2017
URL https://www.futurecityfestival.co.uk/events/what-is-the-value-of-design-to-the-city/