Objects of Immersion

Lead Research Organisation: Lancaster University
Department Name: Lancaster Inst for the Contemporary Arts

Abstract

Traditionally, researchers and developers have approached immersion as an activity in which they are moving the audience between experiential states i.e. from reality to virtual reality. However, this consideration can work against immersion as it can induce cognitive dissonance if the audience experiences significant differences between the states. For example, this is particularly noticeable in Virtual Reality whereby the audience's visual perception of the displayed world is not matched across their other senses, often leading to adverse physical reactions, such as, nausea. This is arguably because immersion in Virtual Reality is often approached with a desire to recreate the physical experience portrayed within the content. In this research we propose considering immersion from a perspective through which we create an alternate hybrid reality that dynamically adapts fictional components of a story narrative dependent upon the particular context of the audience, thus approaching immersion through a lens of emotional engagement. In particular, this project will investigate whether media can be dynamically contextualised for a particular audience using objects in three distinct forms: media, data, and physical to produce more immersive experiences.

Planned Impact

The impact of this research is aimed at addressing three highlighted areas of the call:

1) to provide tools that allow content producers to experiment with the possibilities the technology can provide
2); to provide a new consideration of immersion that seeks to enhance rather than radically shift UK expertise in creating high quality broadcast content, and
3) leveraging the increasing amounts of contextually sensitive data emerging within the Internet of Things to create more immersive and emotionally engaging experiences.

The project partners will use bespoke, and existing web, and social media to provide the initial publicity of the aims for the project. The project will produce a demonstrator system which will allow the concept to be experienced by the public relation to BBC at an event at FACT. The tools and concepts behind Objects of Immersion will also be demonstrated to potential producers of content at an event such as MOZFEST. A further demonstration will be provided through the BBC TASTER evaluation site. Note that all the software outputs will be provided as open source to allow future research and content production to build upon this initial research. As a final output we will produce a Design Fiction to represent the potential of this project for creating future immersive experiences.

Publications

10 25 50
 
Title Living room of the future at FACT Liverpool in 2018 
Description BBC R&D Video of FACT Exhibition 
Type Of Art Film/Video/Animation 
Year Produced 2018 
Impact Request for multiple further exhibitions of the Living Room of the Future 
URL https://www.youtube.com/watch?v=yneprnGCRm0
 
Description The project sucessfully challenged the notion that certain technologies i.e. VR/AR are naturally immersive and how context plays a highly important part in immersion.The project also showed how how improving the legibility, agency, and negotiability in the design of connected devices is important to those considering adopting such technologies.
Exploitation Route New framings of immersion and how such an experiential future can be used to consider adoption of future technologies
Sectors Creative Economy,Digital/Communication/Information Technologies (including Software),Electronics

URL http://www.research.lancs.ac.uk/portal/en/upmprojects/objects-of-immersion(d1d9775e-b680-445c-9087-e015c22937eb).html
 
Description Project used internally by BBC R&D to illustrate Object Based Media
First Year Of Impact 2018
Sector Digital/Communication/Information Technologies (including Software)
Impact Types Cultural

 
Description Becoming Immersed in the Future Mundane 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Invited talk University of Waikato New Zealand
Year(s) Of Engagement Activity 2018
 
Description Living Room of the Future 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Talk for S3A: Future Spatial Audio for Immersive Listener Experience at Home
Year(s) Of Engagement Activity 2018
 
Description Living Room of the Future: FACT Liverpool 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Living Room of the Future: extended run - FACT, Liverpool, United Kingdom
Duration: 4/05/2018 ? 25/09/2018
Year(s) Of Engagement Activity 2018
URL http://www.research.lancs.ac.uk/portal/en/publications/living-room-of-the-future(aacb4440-3ca7-4b29-...
 
Description Living Room of the Future: PlayUk Skopje 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact PlayUK: 2018 Arcadia - Youth Cultural Centre, Skopje, Macedonia, The Former Yugoslav Republic of
Duration: 29/10/2018 ? 4/11/2018
Year(s) Of Engagement Activity 2018
URL http://www.research.lancs.ac.uk/portal/en/publications/living-room-of-the-future(78dddc7d-85b6-49ae-...
 
Description Living Room of the Future: Tate Modern 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact http://www.research.lancs.ac.uk/portal/en/publications/living-room-of-the-future(2f55b4e3-13e2-4755-9838-7879475c4247).html
Year(s) Of Engagement Activity 2019
URL https://www.tate.org.uk/whats-on/tate-modern/tate-exchange/workshop/living-internet-things
 
Description Living Room of the Future: V&A London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Digital Design Weekend - V&A, London, United Kingdom
Duration: 22/09/2018 ? 23/09/2018
Year(s) Of Engagement Activity 2018
URL https://www.vam.ac.uk/event/6YVLW34q/digital-design-weekend-2018-ldf
 
Description TV plots altered by our individual data - our viewing future? 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Lancaster University researchers say their 'Living Room of the Future' is not just a peek at what could await us as the Internet of Things (IoT) revolution gathers pace. Jim Drury reports.
Year(s) Of Engagement Activity 2018
URL https://uk.reuters.com/video/2018/10/25/tv-plots-altered-by-our-individual-data?videoId=476741733